How much does SEO cost in 2026?
SEO pricing calculator
Six questions and you get a range of what it would cost to work on your site, service by service. No email: we only ask for it if you then want a fixed-price proposal.
Your estimated budget
/month
Prices exclude VAT. Media and ad spend are billed separately. It is a range: the exact figure comes from looking at your site and your competitors.
Below €950 a month we are not your agency
It is not a matter of willingness: below that figure we cannot put the senior people on it who make the work show, and we would rather tell you now than charge you for something that will not work. With that budget you are better off with a trusted freelance consultant for the basics, focusing on a single lever.
- Learn the essentials with these free SEO courses .
- Check the free Google SEO tools to see where your site stands.
Get a fixed-price proposal
This fits the way we work. Leave your details and we will send you a proposal with scope, milestones and a fixed price. Your answers are already included, so you will not have to repeat them.
Your budget is below the range, but you can start in phases: an audit and the lever that pays back fastest, and the rest once results arrive. Leave your details and we will put it to you that way.
If this range works for you, leave your details and we will send you a fixed-price proposal. We start at €950 a month. Your answers are already included.
Got it. We will write back within 24 business hours.
In the meantime, see how we have worked with other companies in our projects.
Next step
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iSocialWeb service
SEO strategy
What is behind the range: a senior specialist, a month-by-month plan, and SEO and GEO on the same roadmap.
See the service → -
iSocialWeb service
Link building and media coverage
The authority your site needs, with outlets picked one by one. A fixed €850 monthly fee plus the media budget.
See the service → -
Growwer · part of our group
Pick the outlets yourself
If you would rather buy placements on your own, Growwer shows each outlet's price, authority and traffic before you pay.
Browse outlets on Growwer →
Our SEO pricing plans
Each plan is a number of senior specialist hours a month. Prices exclude VAT; content production, media and ad spend are quoted separately. We start at €950 a month: below that there are not enough hours for the work to show.
| Plan | Hours | Monthly fee | Fits |
|---|---|---|---|
| Local or small project | 12–15 h a month | €1,050 – €1,250 | A local business or a site under 100 pages in one market. |
| Standard | 18–20 h a month | €1,350 – €1,600 | A services or B2B site in one country with steady competition. |
| Full SEO and GEO | 22–25 h a month | €1,750 – €2,200 | Large catalogues, recoveries after a drop, migrations and AI visibility work. |
| International | more than 25 h a month | from €2,200 | Two or more countries or languages, each with its own research. |
SEO pricing models
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Monthly retainer
A fixed fee for a set number of hours each month. The most common model for ongoing SEO, and the one we use: you know what you pay and how much senior time it buys.
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Project fee
A one-off price for a defined piece of work: an audit, a migration, a site architecture. Useful to start, but rankings need ongoing work after the project ends.
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Hourly rate
Pay for the hours used. Flexible for consulting and second opinions, harder to budget for, and it rewards slowness rather than results.
What drives the cost of SEO
- 1
The size of the site
Tidying up 50 pages does not cost the same as a 20,000-product catalogue. Past a few thousand URLs, technical work (crawling, facets, templates) weighs more than content.
- 2
Countries and languages
Each market has its own competitors, searches and content. A translation does not rank: every language needs its own research and adaptation.
- 3
Competition in your sector
Ranking a clinic in a mid-sized city is not the same as competing for “car insurance” against brands with years of head start.
- 4
Your starting point
Recovering from a drop or migrating a site without losing traffic needs a diagnosis first and weeks of intense work before the day-to-day.
- 5
What the fee includes
Content, links and development are what most separates two proposals at the same price. Always ask what is included and what is billed separately.
Comparing agencies? Our guide on hiring an SEO agency lists the questions to ask, and our projects show what the work looks like.
SEO pricing: frequently asked questions
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It depends on the size of the site, the markets and the competition. At iSocialWeb, SEO ranges from €1,050 a month (a local project, 12 to 15 hours) to more than €2,200 (international, over 25 hours); most projects sit between €1,350 and €1,650. The calculator on this page gives you the range for your case in a minute.
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Because they are rarely the same thing. The difference lies in the senior hours behind the fee, whether content and links are included, and whether someone measures what happens to the business rather than just rankings. To compare two proposals, ask how many hours each specialist spends a month and which deliverables you get.
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A diagnostic audit usually costs between €1,500 and €6,000 depending on the size of the site and the depth of the analysis. If you are coming from a traffic drop or about to migrate, it is the first step. Check a page right now with the free SEO audit, and see our SEO audit service for the full version.
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In our case, link building and media placements are a flat fee of €850 a month, and media spend is separate because it depends on which outlets and how many. That way you know what you pay the agency and what you pay the publishers. More in media appearances and link building.
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No. We work SEO and GEO on the same roadmap: ranking in Google and in the answers of ChatGPT, Gemini or AI Mode is the same work, and every month we measure which answers you appear in. See GEO and AI SEO.
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Technical fixes and improvements to pages that already rank usually show within weeks. Ranking new content or building authority takes three to six months, longer in very competitive sectors. Be wary of anyone promising specific rankings on a short timeline.
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Below €950 a month we cannot put the senior people on it who make the work show, and we would rather tell you than charge you. With that budget, a trusted freelance consultant and a single lever are your best bet. To start on your own, try these free SEO courses.
Glossary terms
What this tool measures, explained in our digital marketing glossary.
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