App ranking on the App Store and Google Play
ASO Agency
We get your app into App Store and Google Play search results and make whoever lands on the listing download it. Keywords, metadata, creatives and A/B tests, with the same method we use to rank websites on Google.
What we do
Full App Store Optimization
Store keyword research
What people type into App Store and Google Play search to find apps like yours, in every language and country where you are published.
App Store metadata
Name (30 characters), subtitle (30) and keyword field (100). The App Store does not index the description, so every character in those three fields counts.
Google Play metadata
Title (30 characters), short description (80) and full description (4,000). Google Play does read the full description, and we write it for people and for search.
Icon, screenshots and video
Reaching the results is not enough: you have to win the download. We design and test the icon, screenshots and preview video to lift listing conversion.
A/B tests in the stores
We use the native tools, App Store product page optimization and Google Play store listing experiments, to decide with data and not by taste.
Ratings, reviews and campaigns
Asking for ratings at the right moment inside the app, replying to reviews and coordinating with Apple Ads (formerly Apple Search Ads) and Google Ads app campaigns.
How we work
- 1
Listing audit
Metadata, creatives, ratings and the current position of your app and your competitors for the searches that matter.
- 2
Keyword strategy
We choose searches by volume, difficulty and relevance, and spread them across each store's fields without repeating them.
- 3
Metadata optimization
New copy on the App Store and Google Play, by language and country, aligned with your app's version updates.
- 4
Creatives and A/B tests
New screenshots and icon, tested with each store's tools until we find the combination that wins the most downloads.
- 5
Tracking
Rankings by keyword, impressions, listing conversion and organic downloads, with a monthly report.
Success stories
We help companies like yours
I really value iSocialWeb's ability to adapt to a startup's needs depending on its stage. At Housfy, we hired them just as we were getting started and it really was the right call. About them I'd say: dedication, strategy and growth.
Albert Bosch
CEO at Housfy
FAQ
ASO FAQ
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ASO (App Store Optimization) is ranking apps in the app stores: getting your app to show up in App Store and Google Play searches and, when someone lands on the listing, to download it.
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SEO ranks web pages on Google; ASO ranks apps inside the stores. The factors change: in the stores, metadata, downloads, listing conversion and ratings matter, not links. Many apps need both, because they are also searched for on Google.
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Metadata changes go live with each app update and the stores take a few days to reindex them. From then on, we track rankings and downloads continuously and adjust with each version.
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Yes. Each store indexes different fields and has its own testing tools, so we build a strategy for each one on the same keyword research.
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ASO is organic, but we coordinate it with Apple Ads and Google Ads app campaigns, because the words that convert in paid guide the metadata. See our Google Ads service.
Resources
ASO agency ranking
If you are comparing providers, this ranking looks at which Spanish agencies really work app store ranking.
- ASO
Best ASO agencies in Spain 2026
Agencies that rank apps in the App Store and Google Play and turn store listing visits into downloads.
The team
Over 30 specialized professionals with one single goal: helping you grow your digital business.
Since our beginnings, we've generated over €400 million in additional revenue for our clients and managed more than 1 billion annual visits, being recognized by leading media as one of the top SEO agencies in Spain.
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Tell us about your case
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