Increasing revenue and reducing costs, that's our goal.
Google Ads Agency
Let's talkTogether we can analyze which Google Ads and Microsoft Advertising (Bing Ads) campaigns best fit your goals to make the most of your budget. At iSocialWeb we have deep PPC knowledge and experience in both B2B and B2C markets. Our experts will guide you to create a logical strategy that maximizes your return on digital advertising investment.
Over 300 companies have already trusted us
Our edge
Brand Awareness
Through Brand Awareness campaigns we can generate emotions, memories and associations in the minds of your potential customers that will be decisive when they choose your brand over the competition at the purchase stage.
Lead generation
There are various strategies to capture data from potential customers who show interest in your services or products. This intermediate step allows you to interact with and guide your audience to qualify them and ultimately lead them to a purchase or service contract.
E-commerce sales
Thanks to our agency's extensive experience with Google Shopping, we perform meticulous optimization of your Merchant feed. We take care of every detail of your Google Ads campaigns (and other SEM platforms) to maximize the return on your online advertising investment.
Service sales
We've worked with clients across diverse sectors to boost their services, such as law firms, electric companies, digital magazines, software companies, and more. Trust us to take your service business to the next level and outperform the competition.
Our methodology
Access, briefing and initial analysis
We immerse ourselves in understanding your business, goals and audience.
- If you already have Google Ads or Microsoft Advertising accounts, we'll request access to evaluate the current performance of your campaigns and review the history for configuration errors and past decisions.
- If you have no history or don't have accounts in Google Ads and/or Microsoft Advertising, no problem, we'll create them from scratch.
We then carry out a detailed briefing process to gather your needs, expectations and any relevant information to develop an effective strategy. This initial analysis provides a solid foundation for customizing your SEM strategy, ensuring it aligns with your business goals and maximizes results.
Custom proposal: strategy and action plan
We develop a solid action plan that includes the SEM strategy (and coordination with other areas if you also contract Social Ads, SEO, CRO, Analytics, Development, etc.), campaign structure and setup, keyword research for Search campaigns, budget planning and action timeline.
We run all types of SEM campaigns as needed: Search, Display, Performance Max, Shopping, Video (YouTube Ads), Demand Gen (including YouTube, Discover and Gmail), and of course Remarketing campaigns.
Optimization, optimization, optimization
We commit to constantly optimizing your Google Ads and/or Microsoft Advertising campaigns to improve performance, generate the desired impact on the right audience, and translate that into positive business returns. We use a data-driven approach (not intuition) for decision-making when optimizing your ads, keywords, etc. We also periodically analyze your competition to identify opportunities, strengths, weaknesses and threats.
Results monitoring
Measuring results is essential for account management and making the right decisions. Working with our Analytics team, we set up the conversion codes/tracking pixels needed to properly monitor results before starting optimization. Metrics like ROAS, CPA, CPC, etc. help us track performance and show you progress with concrete data.
Constant communication
We'll schedule regular meetings with you (or your team) to maintain constant communication where we can share feedback on campaign status and specific actions like product launches, Black Friday, Christmas, Sales, one-off promotions, etc. We'll also maintain a constant flow of information via email and, if you prefer, through our Asana boards or a dedicated Slack channel.
We work with the most popular platforms and the lesser-known ones too
We're accustomed to working with the largest audience platforms, but we're always exploring other marketplaces and platforms where your potential users can be found.
Success stories
We help companies like yours
Working with iSocialWeb has been an outstanding experience. A team fully focused on business outcomes and with a strong capacity to execute. The results we achieved speak for themselves.
Verónica López
Chief Digital Officer at Totto
The team
Over 30 specialized professionals with one single goal: helping you grow your digital business.
Since our beginnings, we've generated over €400 million in additional revenue for our clients and managed more than 1 billion annual visits, being recognized by leading media as one of the top SEO agencies in Spain.
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Tell us about your case
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