Ranking products on Amazon
Amazon SEO
If your product is not on the first page of Amazon search, it hardly sells. We work your listings so they show up for the searches your buyers make and convert when they land.
How Amazon ranks
What decides a product's position on Amazon
Amazon does not publish its algorithm, but it does say what matters: that the listing is relevant to the search and that the product sells. These are the levers we work on.
Text relevance
Amazon only shows your product for a search if the words are in the listing: title, bullet points, description, backend search terms or attributes. If a word is missing, you do not compete for it.
Sales and conversion
Amazon orders results to sell. Products that convert better for a search move up. That is why images, price and A+ Content are SEO too.
Price and the Buy Box
If another seller offers the same product cheaper or with better delivery, they win the Buy Box and the sale. Price weighs on conversion and, through it, on ranking.
Reviews and rating
A listing with few reviews or a low rating converts less and loses positions. We use the channels Amazon allows to request reviews and, above all, we read them to fix the listing.
Stock and logistics
Running out of stock drops sales and ranking, which then take time to recover. With FBA or your own shipping, availability and delivery time count.
Complete listings for Amazon's AI
AI shopping assistants such as Rufus answer questions by reading the full listing, the reviews and customer questions. A listing with empty attributes is left out of those answers.
How we rank your products
- 1
Amazon keyword research
We pull what people type into Amazon search for your category, with volume and competition, and group it by product.
- 2
Title and bullet points
The most important words go in the title, within your category's character limit; the rest go in bullet points that also answer buying questions.
- 3
Backend search terms and attributes
We complete the backend search terms and every catalog attribute, which feed the filters and the answers of Amazon's AI.
- 4
Images and A+ Content
Images that address objections and A+ Content with comparisons, so visitors buy.
- 5
Rank tracking
Week by week we measure each product's position for its main searches and cross it with sales and with Amazon Ads campaigns.
FAQ
Amazon SEO FAQ
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By researching what shoppers search for on Amazon, putting those words in the title, bullet points, backend search terms and attributes, and making the listing convert with good images, a competitive price, reviews and stock. Amazon rewards the products that sell for each search.
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They are the names commonly used for the algorithm that orders Amazon search results. Amazon does not publish how it works, but it does say what it considers: the relevance of the listing text and the product's performance (sales, conversion, price and availability).
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On Google you compete on links and authority; on Amazon, on sales. Searches there are almost always purchase searches and the listing has to convert. Keywords differ too: people search differently on Amazon than on Google.
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Indirectly. Sales generated by ads add to the product's sales history, which helps its organic position. That is why we coordinate SEO with Amazon Ads campaigns.
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Yes. If besides ranking you want us to run the campaigns, the catalog and the day-to-day of Seller Central or Vendor Central, see our Amazon agency service.
Resources
Amazon and ecommerce agency rankings
If you are comparing providers, these rankings look at which Spanish agencies really work Amazon and ecommerce SEO.
- Amazon
Best Amazon agencies in Spain 2026
Agencies that work Amazon end to end: listing SEO, Amazon Ads and DSP, A+ content, and Seller and Vendor Central management.
- ecommerce
Best ecommerce SEO agencies in Spain 2026
Spanish agencies specialized in ranking online stores: catalog, facets, cannibalization, Merchant Center and conversion.
The team
Over 30 specialized professionals with one single goal: helping you grow your digital business.
Since our beginnings, we've generated over €400 million in additional revenue for our clients and managed more than 1 billion annual visits, being recognized by leading media as one of the top SEO agencies in Spain.
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