SEO Specialist

What is and functions of an SEO Consultant

What an SEO Specialist or SEO Consultant is

An SEO specialist is a digital marketing professional dedicated exclusively to optimizing a website for the sole purpose of reaching the top positions in search engine results, mainly Google.

Why it is important

Organic searches account for about 53% of website traffic generating almost twice as much revenue as any other acquisition channel.
Therefore, in a large number of industries such as retail, liberal professions, financial services, insurance, rental, etc., organic traffic is the most profitable and important acquisition channel. The tráfico orgánico channel is the most profitable and important acquisition channel.
Hence the importance of the SEO professional for this type of business.
And the fact is that:
The capability of an SEO specialist will determine whether or not your website will be found by users when they make a query on a search engine.
In many cases, this conditions the profitability of the business.

Especially when the search intent behind the query is transactional or commercial.

Duties of an SEO specialist

Among the main functions of an SEO consultant are the following:
  • Develop optimization strategies to improve search engine rankings.
  • Collaborate closely with the web development team to ensure SEO best practices are followed throughout the website.
  • Conduct Keyword Research for identification of keyword opportunities and detection of new business verticals.
  • Analyze SERPs and the search intent behind each query.
  • Work with editorial and marketing teams to drive SEO in content creation and marketing.
  • Research and implement specific optimization recommendations based on industry and search engine guidelines.
  • Create and execute the correct link-building strategy.
  • Ensure proper implementation of website architecture.
  • Monitor performance metrics through the use of SEO tools, Google Analytics, Google Search Console, Data Studio, etc...
  • Audit the website to identify errors and potential optimizations.
  • Establish content writing standards for the website, including blog posts and product and category descriptions to improve website search results.
  • Implement an SEO roadmap to ensure organic traffic acquisition.

How to choose a good SEO Specialist

A good SEO specialist is characterized by mastering several key aspects of this discipline, such as:

You should also be up to date with the correct use of SEO tools such as Ahrefs, Screaming Frog, Semrush, Majestic, Sistrix, etc.

And obviously of the Google suite: Google Search Console, Google Analytics, Google docs…
As well as demonstrating great skill in the management of CMS such as: WordPress, Prestashop or Magento.
But in addition, an SEO Expert is able to integrate all this within the overall digital marketing strategy of an organization and master the specific aspects for the positioning of each type of business…
Hence, in recent years within this profile, there are areas of specialization.
Specifically, an SEO expert must also master:
  • Local SEO
  • Media SEO
  • Ecommerce SEO
  • International SEO
  • SaaS SEO
  • Enterprise SEO

In conclusion:

The role of an SEO specialist or SEO consultant is of vital importance to ensure good sales results and support the growth of almost any company or web project.

For this reason, it is one of the most sought-after digital professions.
Integrating an SEO expert in your team will allow you to get the most out of the organic traffic channel generating more opportunities for your business.
Important: always look for an SEO expert specialized in the particularities of your business.
Links and recommended readings:
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Frequently Asked Questions

What does an SEO Specialist do?

The SEO specialist profile is one of the most relevant roles within digital marketing teams. Having one can make the difference for your web project in order to appear well positioned in Google results.

What does an SEO expert earn?

A good SEO consultant can earn a gross annual salary of between 25.000€ and 52.000€.

What is an SEO manager?

The SEO Manager is the person responsible for leading the SEO team and optimizing results in the organic traffic channel. In general terms, they control the rankings, the evolution of the monthly traffic, define the strategy and the tasks of the team to strengthen the organic channel.

How much does a Junior SEO earn?

The gross salary for someone starting out in the industry for this position ranges from €15,000 to €18,000 per year.