An SEO specialist is a digital marketing professional dedicated exclusively to optimizing a website for the sole purpose of reaching the top positions in search engine results, mainly Google.
Especially when the search intent behind the query is transactional or commercial.
You should also be up to date with the correct use of SEO tools such as Ahrefs, Screaming Frog, Semrush, Majestic, Sistrix, etc.
The role of an SEO specialist or SEO consultant is of vital importance to ensure good sales results and support the growth of almost any company or web project.
A good SEO consultant can earn a gross annual salary of between 25.000€ and 52.000€.