A GEO audit measures whether AI search engines (ChatGPT, Gemini, Perplexity and Google's AI Overview) can read, understand and quote your site, and whether they already recommend you when a customer asks about what you sell. It is the AI version of an SEO audit. More in what GEO is.

What is a good GEO score?

From 70 (grade B) AI reads you well and names you in part of the answers. Below 40 it hardly ever recommends you. Most small businesses score higher on readiness than on presence: the site is well built, but AI does not name them yet.

Is GEO the same as AEO?

Nearly. AEO (answer engine optimization) started with featured snippets and voice assistants; GEO (generative engine optimization) is about the answers an AI model writes. In practice they are worked the same way: more in what AEO is.

How is it different from an SEO audit?

The SEO audit checks whether Google can rank a page. The GEO audit checks what AI needs to quote you: that its crawlers get in, that it knows who you are (company data and official profiles) and that you have facts worth quoting. And it actually asks the AI engines whether they name you.

Why does AI recommend my competitors and not me?

Because AI recommends whoever it finds named in the sources it reads: comparisons, directories, press and sites with clear facts. If your competitors are in those sources and you are not, it skips you. That is why the 90-day plan starts with the sources AI cites in your industry. More in entity SEO.

How much does it cost to improve my GEO score?

SEO and GEO budgets start at €1,000 a month and cover the fixes, the content, mentions in the sources AI uses and weekly tracking. The amount depends on your site and your market: work out your case with the SEO pricing calculator.

ChatGPT, Gemini, Perplexity and Google

Free GEO audit

Enter your site and what you sell. We read your site like an AI crawler and ask ChatGPT, Gemini, Perplexity and Google the way a customer would. You get your GEO score, who they recommend instead and what to fix first.

Next step

iSocialWeb service

Get AI to recommend you

We work SEO and GEO on the same roadmap: content AI quotes, the sources you need to be in and weekly tracking of your answers.
See the service →
iSocialWeb service

SEO audit for AI search

The whole site, not just the home page: which pages AI cites, which it does not and why, with priorities ranked by impact.
See the audit →
Mencoro · part of our group

Track your score every day

One audit is a snapshot. Mencoro asks your questions every day on ChatGPT, Perplexity and Google's AI and tells you when someone overtakes you.
Try Mencoro →

How we work out the GEO score

The GEO score goes from 0 to 100. Half of it (50 points) measures whether your site is ready for AI to read, understand and quote it. The other half measures whether AI already names you: we ask ChatGPT, Gemini, Perplexity and Google's AI Overview three customer questions, twelve answers in all.

Can AI read you?

18 points

What blocks AI or hides your text from it.

AI crawlers 8
Indexable page 5
Text without JavaScript 5

What robots.txt is →

Does it know who you are?

17 points

What tells AI who you are and lets it confirm it in other sources.

Company data (Organization) 6
Official profiles (sameAs) 5
Contact in structured data 3
About page 3

What entity SEO is →

Does it have anything to quote?

15 points

What AI can lift into its answer: facts, answered questions, structure.

Meta description 3
Quotable facts 4
Answered questions 3
Heading structure 2
Freshness 2
llms.txt 1

What AEO is →

Presence in the answers

50 points

Up to 35 points for the share of answers that name you and up to 15 for the share that cite your site as a source. If three of twelve answers name you, you get a quarter of 35.

What GEO is →

Grades

A 85 or more
B 70 to 84
C 55 to 69
D 40 to 54
F below 40

GEO audit: frequently asked questions

A GEO audit measures whether AI search engines (ChatGPT, Gemini, Perplexity and Google's AI Overview) can read, understand and quote your site, and whether they already recommend you when a customer asks about what you sell. It is the AI version of an SEO audit. More in what GEO is.
From 70 (grade B) AI reads you well and names you in part of the answers. Below 40 it hardly ever recommends you. Most small businesses score higher on readiness than on presence: the site is well built, but AI does not name them yet.
Nearly. AEO (answer engine optimization) started with featured snippets and voice assistants; GEO (generative engine optimization) is about the answers an AI model writes. In practice they are worked the same way: more in what AEO is.
The SEO audit checks whether Google can rank a page. The GEO audit checks what AI needs to quote you: that its crawlers get in, that it knows who you are (company data and official profiles) and that you have facts worth quoting. And it actually asks the AI engines whether they name you.
Because AI recommends whoever it finds named in the sources it reads: comparisons, directories, press and sites with clear facts. If your competitors are in those sources and you are not, it skips you. That is why the 90-day plan starts with the sources AI cites in your industry. More in entity SEO.
SEO and GEO budgets start at €1,000 a month and cover the fixes, the content, mentions in the sources AI uses and weekly tracking. The amount depends on your site and your market: work out your case with the SEO pricing calculator.

Glossary terms

What this tool measures, explained in our digital marketing glossary.

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