iSocialWeb

Simplifying decision-making through the use of data

Web Analytics Implementation

Let's talk

The web analytics service is a set of tools and techniques that allow online site owners to collect, measure and analyze data on visitor behavior on their website. This information can be used to improve the user experience, increase sales and optimize marketing strategies.

Over 300 companies have already trusted us

Desigual logo
Intersport logo
HubSpot logo
TradeInn logo
Abacus logo
Foot District logo
Founderz logo
Ahrefs logo
Brico Depôt logo
Unicaja logo
Desigual logo
Intersport logo
HubSpot logo
TradeInn logo
Abacus logo
Foot District logo
Founderz logo
Ahrefs logo
Brico Depôt logo
Unicaja logo

Our edge

  • Google Partner
  • Google Tag Manager
  • Looker Studio
  • Google BigQuery

Making paid traffic profitable

We provide valuable information to the PPC team on the performance of ad campaigns and the behavior of users who arrive through them, with the goal of maximizing return on investment.

Analysis to find optimization opportunities

We provide key information on user behavior and frictions in the purchase process, allowing CRO specialists to identify areas for improvement, optimize the user experience and increase conversion rates.

Focused on business intelligence

We turn web data into actionable insights that drive strategic decisions. We use advanced analysis and data visualization techniques to uncover hidden patterns, trends and causal relationships.

Business as the hub of digital channels

Our methodology

Website audit

Comprehensive evaluation of the configuration and web analytics data. The goal of a web analytics audit is to identify any issue or area for improvement that could be affecting the accuracy or usefulness of the analytics data.

Implementation audit with Google Tag Manager and Google Analytics 4
Measurement flow: GTM → GA4 → website

Measurement planning and implementation

We define the objectives to be achieved with web analytics, select the right tools and implement the solution directly on the website.

Growth analytics focus

We develop all the KPIs needed to direct efforts toward actions that generate the greatest growth and make it possible to measure the results of those actions.

We support strategies across acquisition and optimization teams with a strong analytical base, generating the data connections needed to build optimal flows and normalize information across platforms.

Growth supported by SEO, CRO, PPC and Development
Tooling stack: GTM, GA4, Looker, BigQuery, ReportingNinja

We work with the best tools

From data collection, through efficient data storage, to generating actionable insights for decision-making.

Together, these tools allow digital analytics teams to collect, analyze and visualize data efficiently, better understanding user behavior and maximizing business performance.

Success stories

We help companies like yours

Anthony Morand
The iSocialWeb team joined the project exactly 3 months before a migration and the optimization of our data collection and conversion-tracking setup. It was a very ambitious project: we had to coordinate more than 15 markets, different languages and a very tight implementation timeline. We hit the deadline we had set, met every objective, and we're still working with them today. I've seen few agencies integrate this well with multinationals of our size.

Anthony Morand

Digital Business Manager at Eden Springs

Eden Springs

The team

Over 30 specialized professionals with one single goal: helping you grow your digital business.

Since our beginnings, we've generated over €400 million in additional revenue for our clients and managed more than 1 billion annual visits, being recognized by leading media as one of the top SEO agencies in Spain.

Arnau - Co-founder Álvaro - Co-founder
+30
Arnau Vendrell - Cofundador
Álvaro Peña - Cofundador

As featured in:

  • La Vanguardia
  • Cloudflare
  • HuffPost
  • Ahrefs
  • La Sexta
  • Semrush
  • Expansión
  • El Referente

Tell us about your case

Tell us about your project and we'll reply within 24 hours.

Fields marked with * are required.

DATA PROTECTION INFORMATION OF ISOCIALWEB MARKETING S.L., Purposes: To respond to your requests and send you commercial information about our products and services, including by email. Legitimacy: Consent of the data subject. Recipients: The information provided may be shared with our marketing and IT service providers, as well as providers that help us deliver digital services. Rights: You may withdraw your consent at any time, and exercise your rights of access, rectification, erasure and others at . Additional Information: You can find more information in our .