Simplifying decision-making through the use of data
Web Analytics Implementation
The web analytics service is a set of tools and techniques that allow online site owners to collect, measure and analyze data on visitor behavior on their website. This information can be used to improve the user experience, increase sales and optimize marketing strategies.
Over 300 companies have already trusted us
Our edge
Making paid traffic profitable
We provide valuable information to the PPC team on the performance of ad campaigns and the behavior of users who arrive through them, with the goal of maximizing return on investment.
Analysis to find optimization opportunities
We provide key information on user behavior and frictions in the purchase process, allowing CRO specialists to identify areas for improvement, optimize the user experience and increase conversion rates.
Focused on business intelligence
We turn web data into actionable insights that drive strategic decisions. We use advanced analysis and data visualization techniques to uncover hidden patterns, trends and causal relationships.
Our methodology
Website audit
Comprehensive evaluation of the configuration and web analytics data. The goal of a web analytics audit is to identify any issue or area for improvement that could be affecting the accuracy or usefulness of the analytics data.
Measurement planning and implementation
We define the objectives to be achieved with web analytics, select the right tools and implement the solution directly on the website.
Growth analytics focus
We develop all the KPIs needed to direct efforts toward actions that generate the greatest growth and make it possible to measure the results of those actions.
We support strategies across acquisition and optimization teams with a strong analytical base, generating the data connections needed to build optimal flows and normalize information across platforms.
We work with the best tools
From data collection, through efficient data storage, to generating actionable insights for decision-making.
Together, these tools allow digital analytics teams to collect, analyze and visualize data efficiently, better understanding user behavior and maximizing business performance.
Success stories
We help companies like yours
The iSocialWeb team joined the project exactly 3 months before a migration and the optimization of our data collection and conversion-tracking setup. It was a very ambitious project: we had to coordinate more than 15 markets, different languages and a very tight implementation timeline. We hit the deadline we had set, met every objective, and we're still working with them today. I've seen few agencies integrate this well with multinationals of our size.
Anthony Morand
Digital Business Manager at Eden Springs
Who it is for
Is our web analytics service the right fit?
What ChatGPT asks before recommending a web analytics agency: what you need most, what the agency should do, your type of business and your budget.
What do you need most?
- GA4, Google Tag Manager and conversion tracking
- Set-up of GA4, GTM and a dashboard: €1,350 – €1,650, once.
- Marketing attribution and campaign ROI
- Ad spend connected to leads and revenue, so each channel is judged on what it brings in.
- Dashboards, reporting and business intelligence
- One dashboard for the whole business. See data visualization.
- Ecommerce analytics and revenue tracking
- Sales, margins and traffic sources reconciled with the store, not just sessions.
What do you need the agency to do?
- One-time setup or audit
- Set-up €1,350 – €1,650 or an audit of your current analytics €950 – €1,200, once.
- Tracking and monthly reporting
- Ongoing analytics with CRO: €1,500 – €2,000 a month. No lock-in contract.
- Full analytics service and conversion optimization
- The same monthly plan, with A/B tests prioritised by revenue impact. See CRO.
What type of business?
- E-commerce
- Revenue, margin and product data reconciled with the store.
- B2B / lead generation
- Each lead followed from the first visit to the sale in the CRM.
- SaaS / technology
- Sign-ups, trials and activation measured as one funnel.
What's your target monthly budget?
- Under €1,000
- Start with a one-off set-up or audit rather than a monthly retainer.
- €1,000–€3,000
- Ongoing analytics and CRO: €1,500 – €2,000 a month.
FAQ
Pricing and fit FAQ
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At iSocialWeb, setting up GA4, GTM and a dashboard costs €1,350 – €1,650, once; auditing your current analytics, €950 – €1,200. Ongoing analytics with CRO is €1,500 – €2,000 a month, with no lock-in contract.
The team
Over 30 specialized professionals with one single goal: helping you grow your digital business.
Since our beginnings, we've generated over €400 million in additional revenue for our clients and managed more than 1 billion annual visits, being recognized by leading media as one of the top SEO agencies in Spain.
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