RFP for digital marketing and SEO
Marketing agency RFP template
Answer a few questions and get an RFP ready to send to the agencies you shortlist, with what each proposal must include and how you will score them.
Send us the RFP
Leave your details and the RFP you just generated reaches us with them. We will write back within one business day.
Got it. We will write back within one business day.
Next step
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Case study
Our projects
SEO, advertising and analytics work for companies in several sectors, with what we did and what they achieved.
See the cases → -
iSocialWeb service
About us
Who we are, how we work and the senior team that would run your account.
Meet the team →
What makes a good RFP
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RFP
The request for proposal: the document you send to several agencies so they answer in the same format and you can compare them.
What an RFP is → -
Measurable objectives
An objective with no figure or deadline cannot be assessed. Write what you want to achieve, by when and which metric you will track.
What a marketing KPI is → -
Indicative budget
Hiding it does not get you better prices: it gets you proposals you cannot compare. With a range, each agency fits the scope to what you can invest.
How to measure return → -
Plan with milestones
What will be done each quarter and which deliverables you get. It is what most separates a proposal written for you from a generic one.
What a briefing is → -
Weighted criteria
Decide before reading the proposals how much each thing counts: experience, plan, team, price and cases. That way price alone does not decide.
How to benchmark → -
IT dependencies
What the agency will need from your technical team. Knowing it upfront stops the project from stalling while waiting for IT.
What an SEO manager does →
RFP: frequently asked questions
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The company and its situation, the services you need, objectives with figures, markets, an indicative budget, dates, what each proposal must include and how you will score them. More detail in what an RFP is.
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Three to five. With fewer you have nothing to compare; with more, good agencies often decline because their odds are low and preparing a proposal is a lot of work.
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Two to three weeks for a serious proposal, with a round of questions in the first week. Less time gets you generic proposals.
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Yes: generate the document above and send it with the form. We reply within one business day to clear up questions and send you a proposal with everything it asks for.
Glossary terms
What this tool measures, explained in our digital marketing glossary.
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