Advertising on ChatGPT with OpenAI Ads
ChatGPT Ads Agency
We set up, measure and optimize your advertising campaigns on ChatGPT with the same team that runs your Google Ads and Meta campaigns. You advertise right when someone asks ChatGPT to compare options for what you sell.
Over 300 companies have already trusted us
What we do
Your ChatGPT Ads account, end to end
In Spain, searches for “chatgpt ads” rose from 101 in July to 1,157 in September 2026. Brands that start now learn with less competition in the auction.
Ads Manager account set-up
We create the advertiser account with the right country, currency and time zone, because OpenAI does not let you change them later. Billing, logo and the brand name users will see are ready for review.
Context hints, not keywords
In ChatGPT you do not bid on keywords. Each ad group carries hints describing the conversations and topics where your offer fits. We write them from the real questions your customers ask.
Ads built for a conversation
Headline, text, image and landing page. The ad appears under an answer where someone is comparing options, so the message has to settle the doubt they just raised, not repeat a slogan.
Measurement before spend
We set up Ads Manager conversion tracking and UTM parameters so the traffic shows in GA4 next to Google Ads and Meta. No paid campaign goes live without measured conversions.
Bidding and budget
We choose between buying views (CPM), clicks (CPC) or conversion-optimized clicks depending on your goal, and set the maximum bid with the competitiveness signals the platform itself provides.
One team for paid and organic
Ads are kept separate from answers. To appear inside them you need GEO. We coordinate it with our AI SEO service so you do not pay for what you already get for free.
Search volume in Spain according to Ahrefs, July and September 2026.
How it works
How ads on ChatGPT work
Where the ad appears
Below ChatGPT's answer, labelled as an ad and separate from the text the model generates. It shows the advertiser's name, favicon, a headline, a description, an image and the landing page.
Who sees it
Users on the free plans. OpenAI does not show ads on Plus, Pro or Business, nor to accounts it identifies as belonging to under-18s.
How the ad is chosen
A relevance-weighted second-price auction. The bid matters, but so do the context of the conversation, the landing page, the ad text and the advertiser's context hints.
What you pay
Per impression or per valid click. For click campaigns, OpenAI recommends starting with a maximum bid of 3 to 5 USD per click. Conversion-optimized campaigns with oCPC still charge per click, not per conversion.
Source: OpenAI Ads documentation, “Ads in ChatGPT: the basics”, checked on 10 October 2026.
How we work
- 1
Diagnosis
We check whether your customers use ChatGPT to decide on buying what you sell, and in which conversations. If it makes no sense for your business, we tell you before opening the account.
- 2
Measurement
Conversions in Ads Manager, UTMs on every ad and the channel split out in GA4, so you can compare cost per lead or per sale with the rest of your campaigns.
- 3
Launch with a test budget
A few campaigns, clear goals and a capped budget to learn which contexts and messages work before scaling.
- 4
Weekly optimization
We adjust context hints, ads, landing pages and bids with each week's data. Clicks and impressions update every 15 minutes; spend can arrive 7 or 8 hours late, and we account for it.
- 5
Comparative report
Every month you see what ChatGPT brings compared with Google Ads and Meta in cost per result, and we decide together how much budget to move.
Success stories
We help companies like yours
I've worked with iSocialWeb on several projects and I've always felt I was in good hands. I'd highlight their focus on execution and results, along with their speed in communication. They feel like an extension of our own team.
Pau Garcia-Milà
CEO at Founderz
Before you start
Related services
Google Ads
Most accounts that start on ChatGPT already invest in Google. See our Google Ads strategy service or estimate your spend with the Google Ads cost calculator.
Does ChatGPT already name you for free?
Before you invest, check whether ChatGPT, Gemini, Perplexity and Google's AI Overviews already recommend you with the free AI visibility checker.
FAQ
ChatGPT Ads FAQ
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It is OpenAI's advertising platform for showing ads inside ChatGPT. Campaigns are created in Ads Manager (still in beta) and ads appear below answers when the conversation matches what you offer.
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Yes. Ads Manager has a Spanish version and bills in euros. OpenAI publishes availability by country and keeps expanding it, so we check it when opening each account.
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You set the budget. You pay per impression (CPM) or per valid click (CPC). OpenAI recommends starting with a maximum bid of 3 to 5 USD per click. Our management fee is on top, quoted by number of campaigns and markets, just like Google Ads.
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No. OpenAI keeps ads separate from answers and labelled. Paying does not put you inside the answer: for that you need GEO, organic visibility in AI engines.
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Not exactly. You give context hints with topics, conversations or keywords where your product is relevant, but they are not exact match and do not guarantee you appear in a specific conversation. The system decides with the real context of each chat.
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Ads Manager reports impressions, clicks, spend, CTR, average CPC and CPM, and conversions. We also tag every ad with UTMs to measure it in GA4 alongside the other channels.
Resources
Agency rankings for paid media
If you are comparing providers, these rankings look at which Spanish agencies really run ChatGPT Ads and Google Ads.
- ChatGPT Ads
Best ChatGPT Ads agencies in Spain 2026
Agencies that set up and measure advertising campaigns in ChatGPT with OpenAI Ads, the newest paid channel on the market.
- PPC
Best PPC agencies in Spain 2026
Spanish pay-per-click agencies that know Google Ads, Meta and Microsoft, with clean measurement and a focus on profit rather than showcase ROAS.
The team
Over 30 specialized professionals with one single goal: helping you grow your digital business.
Since our beginnings, we've generated over €400 million in additional revenue for our clients and managed more than 1 billion annual visits, being recognized by leading media as one of the top SEO agencies in Spain.
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Tell us about your case
Tell us about your project and we'll reply within 24 hours.