PPC management pricing calculator
How much does Google Ads management cost?
Work out in a minute what it would cost for us to run your Google Ads and social ads campaigns. Ad spend is billed separately: we explain how much you need.
Your estimated budget
/month
Prices exclude VAT. Media and ad spend are billed separately. It is a range: the exact figure comes from looking at your site and your competitors.
Below €950 a month we are not your agency
It is not a matter of willingness: below that figure we cannot put the senior people on it who make the work show, and we would rather tell you now than charge you for something that will not work. With that budget you are better off with a trusted freelance consultant for the basics, focusing on a single lever.
- Learn the essentials with these free SEO courses .
- Check the free Google SEO tools to see where your site stands.
Get a fixed-price proposal
This fits the way we work. Leave your details and we will send you a proposal with scope, milestones and a fixed price. Your answers are already included, so you will not have to repeat them.
Your budget is below the range, but you can start in phases: an audit and the lever that pays back fastest, and the rest once results arrive. Leave your details and we will put it to you that way.
If this range works for you, leave your details and we will send you a fixed-price proposal. We start at €950 a month. Your answers are already included.
Got it. We will write back within 24 business hours.
In the meantime, see how we have worked with other companies in our projects.
Our Google Ads management plans
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Small
10–12 h a month
€950 – €1,150 /month
A local business or small site, Google only.
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Standard
15 h a month
€1,250 – €1,450 /month
One Google Ads account with several campaigns.
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Multichannel
20 h a month
€1,600 – €1,900 /month
Google plus Meta, LinkedIn or TikTok.
Prices exclude VAT and ad spend. If you are weighing up an in-house hire against an agency, our Google Ads service explains how we work.
Google Ads pricing: frequently asked questions
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There are two separate costs. Ad spend goes to Google and depends on what each click costs in your sector (the CPC; display and YouTube are often bought per thousand impressions, the CPM). Management goes to whoever runs the campaigns: in our case, €950 to €1,900 a month depending on channels and volume.
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Agencies charge in three ways: a flat monthly fee, a percentage of ad spend (usually 10–20%) or a mix of both with a minimum. We charge a flat fee based on hours, so the price does not rise just because you spend more.
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In competitive sectors, below roughly €800–€1,000 a month in ad spend it is hard to gather enough data for automated bidding to learn and to know what works. With less, focus everything on a few high-intent campaigns.
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Because a percentage rewards you spending more even when it does not pay. With a flat fee based on hours, our incentive is to make every euro you invest sell more.
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Compare what you sell with what you spend and with your margin: the break-even ROAS depends on how much you keep from each sale. Work it out in a minute with the ROAS calculator.
More free tools
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You want to know why AI recommends your competitors and what to fix first.
Enter your site and what you sell: we read your site like an AI crawler, ask ChatGPT, Gemini, Perplexity and Google, and give you your GEO score, who they recommend instead and a 7, 30 and 90-day plan.
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You want to know whether AI recommends you when a customer asks about what you sell.
Enter your site and what you sell: we ask ChatGPT, Gemini, Perplexity and Google's AI Overview the way a customer would, and tell you whether they name you, in which position and who shows up instead.
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You want to know whether your site shows up when customers search for what you sell.
Enter your site and up to five keywords: see where your site ranks on Google, who holds the top 3 and how many visits a month you are missing by not being up there.
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You want to know what a page is missing to rank on Google and in AI answers.
Enter a URL and we review indexing, title, description, headings, structured data, server speed and whether AI crawlers can read it. With what fails and how to fix it.
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You run a local business and want to show on the map when people search in your city.
Enter your business, what customers search for and your city: see where you rank on Google Maps and how your profile compares with the top 3 on reviews, rating, photos and category.
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You need to justify SEO spend, or decide whether it pays off, with numbers.
Enter your site: we find the keywords you have close to the top 3 and show the visits and revenue you would gain over 12 months, and in which month SEO pays for itself.
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You are about to hire SEO and want to know what budget is reasonable for your case.
Six questions about your site and business, and you get the monthly range for SEO, Google Ads, analytics and link building, with the hours behind each plan. No email needed.
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You already advertise and want to know whether it pays off with your margin.
Enter your ad spend, sales and margin: we calculate your ROAS, the break-even ROAS for your margin, your profit and the ROI of your campaigns.
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You are migrating or redesigning your site, or suspect a redirect is costing you traffic.
Paste up to 20 URLs and we follow every redirect hop by hop: status code, final destination, chains, loops and temporary redirects that do not pass authority.
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You are launching a social campaign, a newsletter or a banner and want to know where your sales come from.
Enter the URL, source and medium: get the UTM link ready to copy, the channel Google Analytics 4 will count it in and the mistakes that send your traffic to Unassigned.
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You are choosing a marketing or SEO agency and want to compare proposals on the same terms.
Answer a few questions about your company, services, objectives and budget: get an RFP ready to send, with what each proposal must include and how you will score them.
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You want to know whether AI trusts your site enough to cite it.
Enter your site and, if you like, your key searches: see the 0-4 credibility score an AI search engine gives you, whether your pages are recent enough to be cited and which sources it picks instead of you.