iSocialWeb

PPC management pricing calculator

How much does Google Ads management cost?

Work out in a minute what it would cost for us to run your Google Ads and social ads campaigns. Ad spend is billed separately: we explain how much you need.

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  • iSocialWeb service

    Google Ads campaigns that sell

    Structure, margin-based bidding and conversion tracking, with a senior specialist on your account and a fixed fee by the hour.

    See the service →
  • iSocialWeb service

    Social Ads

    Meta, LinkedIn and TikTok measured the same way as your Google campaigns, so you know which channel really sells.

    See the service →
  • Vuela · part of our group

    Creatives for your ads

    Videos, images and copy for your campaigns, generated with AI for every format. On social, creative is the first thing to test to lift ROAS.

    Try Vuela →

Our Google Ads management plans

  • Small

    10–12 h a month

    €950 – €1,150 /month

    A local business or small site, Google only.

  • Standard

    15 h a month

    €1,250 – €1,450 /month

    One Google Ads account with several campaigns.

  • Multichannel

    20 h a month

    €1,600 – €1,900 /month

    Google plus Meta, LinkedIn or TikTok.

Prices exclude VAT and ad spend. If you are weighing up an in-house hire against an agency, our guide on hiring a Google Ads specialist compares both, and our Google Ads service explains how we work.

Google Ads pricing: frequently asked questions

  • There are two separate costs. Ad spend goes to Google and depends on what each click costs in your sector. Management goes to whoever runs the campaigns: in our case, €950 to €1,900 a month depending on channels and volume.

  • Agencies charge in three ways: a flat monthly fee, a percentage of ad spend (usually 10–20%) or a mix of both with a minimum. We charge a flat fee based on hours, so the price does not rise just because you spend more.

  • In competitive sectors, below roughly €800–€1,000 a month in ad spend it is hard to gather enough data for automated bidding to learn and to know what works. With less, focus everything on a few high-intent campaigns.

  • Because a percentage rewards you spending more even when it does not pay. With a flat fee based on hours, our incentive is to make every euro you invest sell more.

  • Compare what you sell with what you spend and with your margin: the break-even ROAS depends on how much you keep from each sale. Work it out in a minute with the ROAS calculator.

Glossary terms

What this tool measures, explained in our digital marketing glossary.

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