Remarketing is an online marketing technique that allows businesses to display personalized ads to users who have previously taken an action on their website or web app.
This strategy allows businesses to reconnect with users with the goal of turning them into potential customers. As online marketing becomes more competitive, remarketing has become a valuable tool for companies seeking to increase ROI and improve customer acquisition effectiveness.
In this article, we will explore in detail how remarketing works, how to set up an audience in a remarketing campaign, and how businesses can leverage this strategy to maximize their performance.
We will also discuss how you can enhance your remarketing strategy through SEO actions to take advantage of organic traffic, generate assets in such a way that allows you to achieve greater efficiency in your online marketing strategy.
In simple terms, remarketing is a technique that allows online marketing professionals to display personalized ads to users who have previously visited your website.
Generally, users who have been captured by a remarketing campaign have already taken an action with the brand that has allowed you to obtain their email and store it in your database or CRM. Beware! Because this characteristic is the main difference with retargeting, which we will see more closely below.
Once a remarketing audience is established, you can create specific advertising campaigns for that audience. For example, if a user visits the website and adds a product to the cart but does not complete the purchase. In this case, you can create a specific ad for that user that reminds them of the product they were about to buy.
Remarketing can also be used to segment the audience into different groups and show personalized ads for each group.
Thus, you can create a remarketing group for users who have previously purchased on your ecommerce and show them ads for related products. And, while users who have never purchased before will be shown ads for discounts or special promotions to encourage their first purchase.
Often, the terms “remarketing” and “retargeting” are used interchangeably, but there is an important difference between the two.
The source of the difference is based on the initial method to start the campaign, let’s see:
While remarketing relies on the beginning of the campaign strategy on the list of user emails we provide, which can be obtained from our database, CRM or some marketing action we have taken.
Retargeting relies on the pixel obtained through the actions taken by users with the brand.
This is usually obtained through different online marketing campaigns, generally through online advertising.
Therefore, the difference between remarketing and retargeting comes from the origin of the data when starting the strategy. In a remarketing campaign, we will provide the system where we are going to generate the campaign, such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, etc., with an email list. Keep in mind that the more segmented the list is, the more specific actions you can take, with a high probability of improving conversions. 😉
Remarketing is a powerful tool in the strategy of any online marketing professional. By having the great ability to reach qualified users who have already interacted with the brand, remarketing allows you to generate advantages that you would not achieve with other types of campaigns, let’s see:
When establishing your remarketing strategy, it is necessary to take into consideration some prerequisites before executing the campaign, which allows you to improve the results of your advertising campaigns.
SEO is an online marketing acquisition channel that belongs to the approach of strategies considered as inbound marketing.
Remarketing is an online marketing strategy that belongs to the paid acquisition channel or PPC that is within the approach of outbound marketing strategies.
Inbound and outbound marketing are two different marketing approaches that have different objectives and strategies. Inbound marketing focuses on attracting potential customers through valuable and non-intrusive content such as SEO, while outbound marketing focuses on promoting products and services more directly through traditional media or digital advertising.
In either case, it is possible that we think they are antagonistic strategies, but they are not. Using both forces to complement the online marketing strategy allows us to enhance the acquisition of potential customers and improve conversions.
The combination of SEO strategies and digital advertising campaigns such as PPC and remarketing has numerous benefits that significantly improve the marketing strategy. By integrating both approaches, the limitations of each one are overcome, allowing greater efficiency and speed in results.
Some of the most notable benefits of combining SEO with remarketing are:
It is important to choose the right time to resort to PPC or remarketing and know the best time to stop it in time to continue advancing without losing efficiency and return on investment in support of the SEO strategy.
The nature of remarketing is based on the use of databases or email lists of our users and allows for specific advertising campaigns to be created for each audience in a segmented manner.
Using remarketing campaigns to show personalized ads to users who have accomplished one or all of these actions:
It is a good way to improve conversions and the effectiveness of advertising campaigns.
Also, It is essential to differentiate remarketing from retargeting when creating campaigns and establishing objectives.
You must take into account that being able to integrate remarketing campaigns into your online marketing strategies implies an increase in conversions, with greater personalization of advertising and an improvement in the ROI of advertising campaigns.
Complementing your remarketing actions with the SEO strategy enhances both channels by improving conversions, lead acquisition and the efficiency of the online marketing strategy.
It is necessary to take into consideration that the success of remarketing campaigns depends largely on correct integration, and choosing the right time to apply it is essential.
At Isocialweb we integrate remarketing campaigns according to the needs and evolution of your project in a 360º strategy to enhance other marketing channels such as SEO, PPC, Social Ads or email marketing.”
Remarketing is the action you can use in your online marketing strategy to create personalized ads for users who have visited your website but have not converted. Discover how you can implement remarketing in your online strategy in this post.
Remarketing is an online advertising technique that allows advertisers to show ads to people who have previously visited your website or interacted with your brand on social platforms. An example of remarketing would be showing ads for a specific product to someone who added it to their cart but did not complete the purchase. Another example would be showing ads for a special offer to people who have shown interest in several products on the web but have not made a purchase. In summary, remarketing is a way to remind your audience of the brand and products to attract them back to the web, with the aim of completing the conversion.
To do remarketing, you must first have an email list that has visited your website. Set up a remarketing list in the account of the chosen online advertising platform, such as Google Ads or Facebook Ads. Then, it is necessary to place the tracking pixel on the web to collect information about people who visit their website and measure campaign performance and create specific ads for each segment.
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