The eCommerce and digital marketing show at Tech Show Madrid
eShow Madrid 2026 takes place on 4 and 5 November at IFEMA. Here is the practical information for attending and the agenda we would follow if you want more visibility and more online sales. The iSocialWeb team will be there.
Wednesday 4 and Thursday 5 November 2026
10:00 to 19:00 on both days
IFEMA Madrid, halls 3-5 (Feria de Madrid metro, line 8)
Official organiser data, checked on 29 September 2026.
eShow Madrid is Spain's trade fair for eCommerce and digital marketing, held every autumn at IFEMA. Over two days it brings together online stores, brands, marketplaces, platforms, agencies and technology providers, with four conference theatres and an exhibition and networking area.
It shares the floor with Technology for Marketing (TFM), which is more marketing-focused, and both are part of Tech Show Madrid, the event run by CloserStill Media. One badge gets you into all of these shows:
The 2025 edition in numbers
All of Tech Show Madrid, according to the organisers and IFEMA.
Agenda
The hour-by-hour programme is published on the official website and in the event app. These are the spaces and topics that will give you the most, depending on your role.
If you run SEO or content
Evolving SEO and conversational search, Total Search, AEO (Answer Engine Optimization), first- and zero-party data and automation.
This is where the talks cover what happens to organic traffic when an AI assistant gives the answer. Listen for the metrics brands use to track their presence in ChatGPT, Gemini or Google's AI Mode, beyond rankings.
How we approach SEO for AI →If you lead eCommerce
AI in eCommerce operations, real-time personalisation, conversion rate optimisation (CRO), predictive CX and Black Friday readiness.
The main stage. Pay attention to the case studies with before-and-after conversion figures: those are the ones you can apply to your own store, unlike product demos.
Our CRO strategy →If you manage paid media
Omnichannel, flexible payments, logistics with unified inventory, Verifactu (Spain's e-invoicing rules) and retail media, with its own space backed by Publicis Commerce.
Retail media competes for the same budget as Google Ads and Shopping. Bring your ROAS by channel so you can compare what you hear with what already works for you.
How we run Google Ads →If you sell on marketplaces or platforms
Live shopping, voice shopping, automated fulfilment, Amazon SEO and advertising (FBA Show) and the PrestaShop area with its partners.
FBA Show brings together Amazon agencies and sellers; PrestaShop Village, the people who build on the platform. If you are planning a migration or a marketplace launch, you can clear up the technical questions in a morning.
Online store development →Registration is on the official Tech Show Madrid website. Registering creates your profile in the event app, which has the programme and a tool to request networking meetings.
With four theatres running at once you cannot see everything. Mark two or three blocks a day that fit your role and use the gaps for the stands.
Sales teams are fully booked during the fair. Write to the exhibitors you want to meet this week and lock in a time.
Organic traffic for the last 12 months, conversion rate, spend and ROAS by channel. Without data every pitch sounds good; with it, you can compare them.
Scanning your badge at a stand shares your registration details with that exhibitor. Only scan it where you actually want a call back.
Black Friday is on 27 November. Anything not decided the week after the fair is unlikely to be ready in time.
eShow Madrid ends on 5 November and Black Friday falls on Friday 27, with Cyber Monday on the 30th. That is three weeks: whatever you decide to change at the fair has to be live the following week. Our SEO guide for Black Friday will help.
On the stands, every agency promises growth. These six questions separate the ones that can prove it; ask us too. For more detail, read our guide on hiring an SEO agency.
What results have you achieved for a client of my size and sector, and can I talk to them?
Who will run my account day to day, and how many clients do they handle at once?
How do you measure a brand's visibility in AI answers, not just in Google?
What do you deliver in the first month, and which metric will tell me it is working?
Is there a minimum term, and what happens to the data, accounts and content if we part ways?
How would you split the budget between SEO, Ads and CRO ahead of Black Friday?
Resources
If you arrive at the fair with a shortlist of providers, these rankings compare the agencies that work on online stores and AI visibility.
Spanish agencies specialized in ranking online stores: catalog, facets, cannibalization, Merchant Center and conversion.
Spanish agencies with real experience in Shopify and Shopify Plus: collections, tags, product duplication and theme speed.
Spanish agencies that work Shopping end to end: campaigns and PMax, feed and Merchant Center, and organic visibility in listings.
Spanish agencies that position brands inside the answers of AI Overviews, ChatGPT, Perplexity, Gemini and Claude.
See you at IFEMA
We are a digital marketing agency with more than ten years of work in SEO, SEO for AI, Google Ads, Social Ads, CRO and analytics for eCommerce and brands. If you have an online store, a brand or a digital project, book half an hour with us during the fair:
Leave your details and we will get back to you to set a day and time at IFEMA. If you are not going to the fair, we can meet by video call. We reply within 24-48 hours.
eShow Madrid 2026 takes place on Wednesday 4 and Thursday 5 November 2026, from 10:00 to 19:00 on both days.
At IFEMA Madrid, halls 3-5. The nearest metro station is Feria de Madrid on line 8, the same line that serves Madrid-Barajas airport.
By registering in advance on the official Tech Show Madrid website, which lists the pass types and their conditions. Exhibitors register through their own portal, and the organisers do not admit students.
No. Tech Show Madrid is the umbrella event that brings several shows together in the same venue with a single badge: eShow and Technology for Marketing, Big Data & AI World, Cloud & AI Infrastructure, Cyber Security World, Data Centre World and HR & Learning Technologies.
They run together and share the floor. eShow focuses on eCommerce (operations, payments, logistics, conversion) and Technology for Marketing on digital marketing: SEO, conversational search, AEO, first-party data and automation.
On Friday 27 November 2026, with Cyber Monday on the 30th. There are three weeks between the end of eShow Madrid and Black Friday.
Yes. Fill in the form on this page and we will get back to you to set a day and time at IFEMA. If you are not going to the fair, we can meet by video call.