SEO
Live SEO logbook: Google algorithm changes, technical crawling and indexing alerts and SEO for large catalogs, analyzed by the iSocialWeb team.
The latest Google update explained
The fourth spam update of 2026 and the first with a rollout of up to two weeks. On day one we lost 4.2% of our top 10, twice the norm, but on 18 September, with nothing confirmed, we lost 9.8%.
#seo#core-update#eeat
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Contact usBot impressions in Search Console
Last week I said Search Console is the plan B when rank tracking gets expensive. Here is the small print: those tools' crawlers also generate impressions, and on one of our domains they are 86%.
#seo#web-analytics#tech-seo
Rank tracking and SERP scraping
Google now routes almost every SERP link through google.com/goto, and resolving one keyword costs up to 1,000 requests. I crossed both sources over the same portfolio to see how much the report moves when you swap one for the other.
#seo#web-analytics
Watermarks in AI-generated content
Anthropic now marks every text it generates and the mark survives copy and paste. It degrades with paraphrasing, so it does not stop mass spam: it marks whoever uses AI honestly.
#ai#seo#eeat
Googlebot rendering
Dave Smart's test shows the Web Rendering Service clock freezes while Google waits on the network. The 5 seconds never existed: the real ceiling is the Event Loop.
#tech-seo#seo
Bing Search APIs
Migrating to JSON is an afternoon of work. The real point is elsewhere: ChatGPT's search leans on Bing's index, so Webmaster Tools is now an AI visibility diagnostic.
#tech-seo#seo#ai
Information gain in content
A study measures how much original information the top 3 brings and the median sits at 52 out of 100. Pages with more than 15 unique data points score 62; those with none, 40.
#seo#geo#eeat
Toggle to block content in AI Overviews and AI Mode
Google shipped the toggle to opt out of AI Overviews alongside an AI report that only shows impressions. It lets you decide whether to block, without showing the clicks at stake.
#seo#geo#ai