Latest update · November 11, 2026

SEO

SEO: news and analysis

Live SEO logbook: Google algorithm changes, technical crawling and indexing alerts and SEO for large catalogs, analyzed by the iSocialWeb team.

The latest Google update explained

Álvaro Peña de Luna

Google ships the November core update and day one cannot be read: Search Console has been contradicting my rank tracker for two weeks

Google released the November core update on the 10th, with up to two weeks of rollout. On day one 26.4% of my keywords dropped out of the top 10, but it has been like that for two weeks with no update: the tool drops keywords out of the top 100 that Search Console still sees at position 1.

Read the full entry November 11, 2026

#seo#core-update#eeat

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The log archive

Googlebot rendering

Álvaro Peña de Luna

Googlebot sees your page down to 10 million pixels, but not the end of your carousels

Googlebot starts with a 412×732 viewport and around 5 seconds in stretches it to the page height, capped at 10 million pixels and with no scrolling. It loads every lazy image down the page; in a carousel, only up to about 1,500 px.

Read the full entry October 11, 2026

#tech-seo#seo

Google Discover traffic

Álvaro Peña de Luna

Google Discover across 49 client sites: 0.09% of clicks, and 95% of them came from a single article in four days

At Search Central Live Barcelona Google went over what Discover asks for. I crossed it with 90 days of Search Console from 49 client sites: 42 have not a single impression, and almost all the portfolio's traffic came from one article in four days.

Read the full entry October 6, 2026

#seo#web-analytics

Bot impressions in Search Console

Álvaro Peña de Luna

Search Console logs every query a rank tracker fires as an impression of yours, and on one of our domains that was 86%

Last week I said Search Console is the plan B when rank tracking gets expensive. Here is the small print: those tools' crawlers also generate impressions, and on one of our domains they are 86%.

Read the full entry September 22, 2026

#seo#web-analytics#tech-seo

Rank tracking and SERP scraping

Álvaro Peña de Luna

The impact of Google's /goto on SERP scraping and rankings: I crossed 693 keywords with Search Console and one in nine changes in the top 10

Google now routes almost every SERP link through google.com/goto, and resolving one keyword costs up to 1,000 requests. I crossed both sources over the same portfolio to see how much the report moves when you swap one for the other.

Read the full entry September 17, 2026

#seo#web-analytics

Watermarks in AI-generated content

Álvaro Peña de Luna

AI-generated text now ships with an invisible watermark embedded inside it

Anthropic now marks every text it generates and the mark survives copy and paste. It degrades with paraphrasing, so it does not stop mass spam: it marks whoever uses AI honestly.

Read the full entry August 11, 2026

#ai#seo#eeat

Bing Search APIs

Álvaro Peña de Luna

Bing retires its SOAP APIs on 31 August, and its index is the one ChatGPT reads

Migrating to JSON is an afternoon of work. The real point is elsewhere: ChatGPT's search leans on Bing's index, so Webmaster Tools is now an AI visibility diagnostic.

Read the full entry August 10, 2026

#tech-seo#seo#ai

Information gain in content

Álvaro Peña de Luna

Half of Google's top 3 adds nothing new: your own data is the edge

A study measures how much original information the top 3 brings and the median sits at 52 out of 100. Pages with more than 15 unique data points score 62; those with none, 40.

Read the full entry June 29, 2026

#seo#geo#eeat

Toggle to block content in AI Overviews and AI Mode

Álvaro Peña de Luna

Search Console now blocks AI Overviews, but its AI report does not measure clicks

Google shipped the toggle to opt out of AI Overviews alongside an AI report that only shows impressions. It lets you decide whether to block, without showing the clicks at stake.

Read the full entry June 17, 2026

#seo#geo#ai