Conversion uplift (CRO)
Real conversion and UX experiments with measured results: A/B tests, hypotheses and learnings from the iSocialWeb CRO team.
AI FAQ
An FAQ with fixed questions and a final open row where the user types their doubt and AI answers. With a cheap model you always reply, replace a good part of the chat and, above all, hear the customer you are losing before the purchase.
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Contact usCPA optimization in Google Ads
Setting CPA off first-sale margin works until someone bids on a customer's accumulated value. In an account with over 1,500 advertising-acquired customers, the 90-day multiplier is 3.17x on margin: that is the differential value in Google Ads auctions.
#cro#google-ads#web-analytics
Conversion uplift in Google Ads
Google Ads optimizes toward whatever you tell it a conversion is. Feed it every lead alike and it learns to bring you more of the ones that never buy.
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