Co-CEO & Head of CRO
Co-founder of iSocialWeb, where he leads CRO and analytics. Nuclear engineer and Jazz musician by training. Travel enthusiast (68 trips so far) and AI fan.
He teaches on the Master in Digital Marketing at Universidad Complutense de Madrid, has spoken about CRO and AI at Digital ZAC, the E-Dermo Pharma Summit and Semrush, co-hosts El Test de Turing and wrote «Vivir adentro» (2019).
AI FAQ
Arnau Vendrell An FAQ with fixed questions and a final open row where the user types their doubt and AI answers. With a cheap model you always reply, replace a good part of the chat and, above all, hear the customer you are losing before the purchase.
#cro#ux#ai#ecommerce
We help you scale your business.
Contact usCPA optimization in Google Ads
Arnau Vendrell Setting CPA off first-sale margin works until someone bids on a customer's accumulated value. In an account with over 1,500 advertising-acquired customers, the 90-day multiplier is 3.17x on margin: that is the differential value in Google Ads auctions.
#cro#google-ads#web-analytics
Conversion uplift in Google Ads
Arnau Vendrell Google Ads optimizes toward whatever you tell it a conversion is. Feed it every lead alike and it learns to bring you more of the ones that never buy.
#cro#google-ads#ai
Teaching · Universidad Complutense de Madrid
Talk · II E-Dermo Pharma Summit
Interview · EL IAS
Podcast · LiberMedia
Podcast · Shakers
Talk · III Digital ZAC (Zaragoza Activa)
Talk · Semrush en español
Podcast · El Test de Turing
Podcast · Growth y Vida
Podcast · Vive Distinto
Talk · Luis Font
Talk · Universidad de Growth
Podcast · TOP SEO
Book · Amazon