Attacking high CPCs with SEO
The legal sector SEO case study we're covering is Marbenabogados.com, a project in a highly competitive sector with high-CPC keywords.
Our experience told us the lawyer niche is highly competitive, with companies typically turning to AdWords to capture leads quickly. However, the problem with running SEM on these projects is the high CPC you have to pay per click.
Comparison of highest CPCs by sector:
The legal sector ranks 4th in highest CPCs worldwide.
Example of how competitive the niche is with the keyword "labour lawyers":
Main competitors in the sector:
A high budget is required to compete in SEM in this sector.
SEO as an alternative to SEM in high-CPC niches
SEO and SEM aren't mutually exclusive. The best strategy combines both, but SEO proves more profitable in the medium to long term.
The project grew 273.32% in one year, with highly qualified traffic.
Strategy implemented:
Estimated value of the rankings:
The ranked keywords have an approximate value of $54,000 according to SEMrush.
Case study summary
Traffic has grown 11x over the initial volume thanks to:
SEO is the solution to compete in markets with high CPCs against big competitors.