In today's digital world we are always looking for ways to expand our reach, get to more people and connect on social media.
But,
did you know that old blog posts or the YouTube videos you've already published can be an untapped gold mine?
In this post we will look at how to leverage artificial intelligence to squeeze every drop out of our existing content, with examples and tools so you can start putting this strategy into practice today.
Let's get started!
Benefits of repurposing content for social media.
The cost of producing genuine, valuable content for users is still high, both in time and money.
So there is nothing better than squeezing it to the maximum in an easy way.
Below are some of the benefits of implementing a content repurposing strategy:
- Reach maximization: It lets us reach new audiences that consume different sources of information without investing resources into new content.
- Resource optimization: The cost of this strategy is very low compared to creating assets from scratch. We produce a long-form text or video and can take advantage of it in other formats automatically.
- Message reinforcement: A side effect of using the same content across all channels is the consistency it creates around our message, giving us greater credibility.
- Speed: Another benefit of using this strategy is that publishing capacity multiplies, allowing us to reach our users more often.
- Data analysis: Distributing our content across different formats and channels lets us collect more useful information to analyze and from which to extract relevant insights for our business.
Identifying repurposable content.
The first thing we need to do if we want to use this strategy is identify which already created content is most suitable for publishing on our social media.
Although we can do this process with practically any text or video we have, ideally we should pick ones long enough and already proven to interest our audience.
As we will see later, artificial intelligence will automatically decide which clips to cut and which texts to choose for each platform. LinkedIn is not the same as Twitter or X, for example.
AI tools to repurpose content
As almost always, when searching for AI-related tools we will find dozens that promise to do this task automatically.
But, as is usually the case, the vast majority are not really useful.
We are going to share a short list of options that actually work.
You'll now be able to extract short clips from your videos, on one hand, and generate written posts from articles or blogs, on the other.
Doesn't that sound fantastic?
For us there is no better way to give a second or third life to the content we create.
And surely, for many content creators on a tight budget, it is the best way to get more return out of their content.
Generate viral clips from our videos: Opus Clip
Opus Clip is an AI-powered tool focused on repurposing videos.
It lets users transform and adapt existing video content for different formats and platforms, making it easy to create content optimized for social media and other digital channels.
Let's take an in-depth look at how it works to repurpose your content:
Opus Clip use case
As an example of using this platform we can point to the YouTube channel of the El Test de Turing podcast.
The short clips generated automatically and published as shorts achieve more than interesting reach, especially considering how few resources are spent.
Alternatives to Opus Clip
Vidyo
Vidyo.ai is a platform that offers editing features where users can import a video and set their preferences, such as templates, formats and platforms, that will guide the AI when generating shorter videos.
It also offers auto-captioning, resizing, trimming, chapter creation, scene detection and social media templates, making it easier to customize and adapt video content for different needs and platforms.
2shorts
2short.ai is a tool that simplifies the creation of snippets, reels and short videos for different social media platforms. It offers features such as face tracking, animated subtitle generation, high-quality export and aspect ratio customization.
Repurpose
Repurpose.io lets users automatically convert podcasts, blogs and videos into different audiovisual formats, depending on the social network the publication targets.
Turn an article or post into social media publications with AI
Make
Make is one of the most popular automation tools and ships with a ready-made workflow to convert articles or blog posts into different short formats for social media.
PictoryAI
Pictory can help us generate excerpts from our videos, like the tools in the previous section, but it also has an interesting additional feature that lets you use articles or blog posts to generate videos to accompany your publication.
LatelyAI
This platform's approach is perhaps more professional, both in pricing and in the breadth of services it offers. It can generate content in multiple formats, including text, from any kind of source, whether video, audio or even text.
Conclusion:
Repurposing content for social media is a very compelling option if we already have written or video assets.
As we have seen, there are many effective alternatives that will let us explore new communication channels to take our message to our audience.
Frequently Asked Questions
Yes. In most tools, after processing your content, the platform offers suggestions you can edit inside its editor.
Practically any content can be used, from text to video, including podcast-style audio.
Opus Clip's monthly subscription starts at $19 and offers plans up to $95.
Luckily, almost all the tools we've covered offer a trial period so you can check whether they fit your needs.