Optimized SEO or SEO optimization refers to all the processes and tasks necessary to ensure that a website meets as many criteria as possible evaluated by search engines to determine the position of content in their index.
This aspect of digital marketing is essential for companies or businesses that want to take advantage of the organic traffic and to appear in the top positions for keywords relevant to their business.
Without good SEO optimization, you can forget about being treated well by search engines.
Sin una buena optimización SEO ya puedes ir olvidándote de recibir un buen trato por parte de los buscadores.
At iSocialWeb, when we talk about capturing organic traffic, we understand there are 6 pillars that every webmaster must take into account when optimizing a website.
This part is concerned with ensuring the correct indexing and crawling of your website. The points you should check are:
To better understand the implications for your project we recommend our article on technical SEO.
At the URL or individual page level of your project, it is important to check that we comply with:
Our goal is that as many URLs as possible that are relevant to your project comply with each and every one of the above points to ensure the overall health of the project as a whole.
When it comes to positioning a website or a particular URL, all search engines measure what is known as domain authority.
A web project has more domain authority when it has more quality links pointing to it.
Each link acts as a vote for your project. However, not all links are worth the same, so it is important to know what defines a “good link”.
The complexity of this issue is beyond the scope of this article.
Therefore, keep the following:
Building a natural and well-contextualized external link profile that captures referral traffic for your project is one of the most powerful signals you can send to search engines to optimize your online presence.
A good web architecture facilitates the navigation of users within your website, but also allows the correct transmission of the Pagerank at every level.
For a search engine, the most important URL of your project is the homepage.
Therefore, an SEO-optimized web project is characterized by developing a web structure as horizontal as possible where the user can reach any URL of your website from the homepage in a maximum of 4 clicks.
In other words, no content on your website should be more than 4 clicks away from the homepage.
Why? Because they make navigation easier for the user and also allow the transmission of PageRank or domain authority to flow through link juice to all parts of your website.
A website is optimized in relation to its content when the percentage of duplicate or similar content is low.
Search engines prefer original or unpublished content. This means that copying and publishing third-party content on your website will not work for you and will also mean that your URL will not rank because it is redundant content.
But be careful, because having a high percentage or similar content on your website can also lead to algorithmic penalties.
Finally, and increasingly important, is that Google and search engines pick up positive signals regarding the user experience with your website.
In particular, Google measures user experience by:
While the former focuses on technical aspects related to loading speed, rendering and server response, the latter focuses on measuring user interactions such as the number of pages visited per session on your website, dwell time, bounce rate, pogo-sticking or page CTR.
Each of them deserves a separate chapter.
SEO optimization or SEO optimization is a complex process that involves all facets of a website, from how easy it is for search engines to crawl and index our website, to how users react or interact with the content presented.
This is the part of digital marketing that deals with search engines positioning, trying to get as many search terms as possible, as high up in the rankings as possible.
Search engine marketing is the part of online marketing that deals with optimizing the position of your website for both paid searches and organic queries made by users on search engines.