Organic Traffic

What is it and why is it important?

Table of contents

What Organic Traffic is

Organic traffic or organic web traffic is a term that refers to all those visits obtained on a website through the results listed in a search engine either bing, google, yahoo, etc.

This type of web traffic is free in cost and is generated from the queries that users make on search engines after clicking on the results presented by them.

Why it is important to get Organic Traffic

The truth is that organic traffic is probably the most important.

Because it naturally responds to a specific user need.

As a general rule, users trust Google when it comes to performing their searches and have great confidence in the first results presented by the search engine because they understand that they are the ones that best respond to their search intention.
In other words, the user assumes that there has been a previous filtering before presenting them with the content they are looking for.
In this way, organic traffic automatically acquires credibility that other sources of web traffic cannot provide.
Since it has previously had to pass Google’s filter and earn a position.
As you can see, Google is the best prescriber that your business can have, as well as an excellent resource to enhance the credibility and reliability of other channels such as PPC.

As you can see, Google is the best prescriber that your business can have, as well as an excellent resource to enhance the credibility and reliability of other channels such as PPC.

#1 - Create content relevant to the User's search intent.

Your content must solve the need that has motivated the query in Google by a user in the first instance. Otherwise, it is not possible to position in the first results of the search engine, which are the ones that bring the highest number of visits and therefore the highest volume of web traffic.

Understanding the search intent behind a query is key to capturing organic traffic.

#2 - Use the guidelines provided by Google

Make it easy for Google and start by using the right keywords where they are most needed: slug, headings, texts, meta descriptions, etc… but without overdoing it.
In this sense, the search engine has taken the trouble to explain what you need to comply with to make it easier for your content to rank in the top positions.
If you want to capture organic traffic for your website and take advantage of its benefits, take a look at the Google Guidelines.

#3 - Increase your domain authority with links

One of the ways Google knows whether a website is of high-quality or not is through the inbound links pointing to a domain.
Each backlink that your domain or web page gets is a “vote of confidence” for search engines, as long as it is of quality and contextualized, and thus increases your chances of appearing in the top results presented by them.
This is what is known in the SEO world as SEO off-page. And it is one of the most relevant positioning signals or factors.

#4 - Provides a good navigation experience

This point applies to both users and search engines.
It has a lot to do with how easy it is to access, navigate and find information on your website.
It involves crucial aspects such as web architecture, internal linking, and web page optimization (WPO) issues as well as short loading times.

In conclusion:

Organic traffic is one of the most relevant user acquisition channels today because of its great advantages:
These characteristics make it essential for online marketing.

Other relevant types of web traffic

Web analytics distinguishes 4 main traffic sources:

Qué es y su función en el SEO

To know the origin of the traffic to your website all you need to do is install the Google Analytics pixel.
Links and recommended reading:
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