Content Marketing

What is Content Marketing

Table of contents

What is content marketing and how it can help you improve your business


What is content marketing? Why is it important for your marketing strategy? or What benefits can you get from incorporating content marketing into your plan?

These are some of the questions you should ask yourself before starting your content marketing strategy and we are going to answer them in this post.

Content marketing refers to the creation and promotion of valuable content to attract, convert, close and retain customers. Content can include different formats such as posts, ebooks, infographics, videos, etc. The goal of a content marketing strategy is to generate interest and drive traffic to your website, convert visitors into leads and ultimately increase sales.

Incorporating content marketing into your marketing strategy allows you to benefit from increased visibility, traffic and sales opportunities.

Perhaps you are considering starting a content marketing strategy for your business or you find that you are not making the most out of your content strategy.

If you are in one of these two circumstances this article is for you, we are going to try to clarify what you need to consider in your content marketing strategy and how you can apply it to your business strategy.

What is content marketing?

Content marketing is one of the most effective marketing strategies, focusing on the creation and dissemination of valuable content to attract new potential customers and build loyalty with existing customers.

Unlike traditional marketing, content marketing does not focus on direct sales, but on creating interesting and relevant content that attracts potential customers and converts them into loyal customers.

For example, instead of creating an advertisement with the objective of “buy our product”, content marketing focuses on creating content that educates the reader about the topic and shows them why the product is the best choice.

As well as creating quality content, it is also important to distribute it across different channels to reach your target audience. This can include sending newsletters, distributing content on social media, or even collaborating with other bloggers and websites to create joint content.

In this way, implementing an effective content marketing strategy helps to significantly improve your inbound marketing strategy, attracting your potential customers instead of chasing them and, as a result, not only driving more traffic to your website, generating more leads and converting more customers, but also becoming an industry benchmark😉

Why content marketing is important for your business

Content marketing, unlike traditional marketing, does not focus on directly selling a product or service, but on creating a loyal audience, through useful content for your target audience, awakening their interest and helping them to solve their problems.

There are many reasons why content marketing is important for your online business, here are a few:
  • Attract organic traffic: yes, the hackneyed phrase “content is king”, whether it 

is or not, what is true is that quality content is the key to attracting organic traffic to your website. If your content is relevant, useful and interesting, people will be more likely to visit your website and read your content.


  • Improve SEO positioning: The content of Quality alone does not attract organic

traffic, at least until today, it will be necessary to have a greater or lesser extent SEO optimisations in both the content and the website. If your content is relevant and SEO optimized correctly, it is more likely to appear in Google search results, improving your website’s organic traffic acquisition.


  • Link building strategy. Yes, creating quality content helps your link building strategy

in the most natural and white way possible, just the way Google likes it. Quality content will not only be interesting to your target audience, but also to media and websites related to your industry, which will use the content to expand and link to your website.


  • Generate leads and sales: If your content is relevant to your audience, they are 

more likely to take an action, whether it is requesting more information about a product or service, subscribing to an email list or even making a purchase.


  • Brand building: Content marketing helps drive business growth by strengthening 

the brand. If people find value and utility in the content you are publishing, they are more likely to become loyal followers of your brand and your brand is seen as a reference for them.

As you can see, content marketing is a powerful marketing strategy that can help you grow your online business.

How to apply content marketing in your business

To apply content marketing in your business you need to change your mind-set. It is a long- term strategy, so you need to think about how it can help you generate more traffic to your website, build a strong brand and ultimately increase sales.

The content marketing strategy implies a cultural change at an internal level in the company. Being able to share, learn, contribute and be part of the conversation about your products and services within the sector with your potential customers.

Here are some tips to help you apply content marketing in your business:

1. Identify your audience

Before you start creating content, it is important that you identify your target audience. Who are they? What are they interested in? Where are they in the buying cycle?

A good tool to include in your content strategy is the buyer persona. It is the tool that allows you to identify and describe the interests of the different audience profiles you are targeting.

Once you have a better idea of who your audience is, you can create content that is tailored to their needs and designed to attract them to your website.

2. Create valuable content

As we have been saying, make sure that it is interesting, useful or informative for your audience and that you can offer it in the most appropriate format(s) according to the needs of your target audience.

If you are not sure what type of content to create, consider doing the following:

  • Conduct keyword research, to find out what your audience’s needs are.
  • Create a blog and publish regularly.
  • Create infographics and videos to share on the web and social networks.
  • Offer free downloads, such as ebooks or guides.

3. Distribute your content

Once you have created your content, make sure you distribute it in places where your audience can find it.

Some ways to distribute your content are:

  • Publish articles on your blog and/or guest blogs.
  • Share on your social networks.
  • Send by email as part of your newsletter.
  • Promote content through paid ads, either social ads or PPC.
  • Engage with other stakeholders within your industry and inform them of the content you are producing.

4. Measure and analyze your results

Last but not least, it is important that you measure and analyze the results of your actions to determine whether your content marketing strategy is working and achieving your marketing objectives.

Some metrics you should consider are:

  • Traffic to your website,
  • Length of stay,
  • Downloads of content, if you have chosen to access it that way,
  • Number of followers or engagement of posts on your social networks
  • Number of conversions that the content is bringing to your business.

Are you ready to apply content marketing in your business? If you follow these tips,
you’ll be on the right track to building a strong brand and attracting more customers.

Types of content to use in a content marketing strategy

There are different types and formats of content to use in a content marketing strategy. You can use any of them indistinctly, but remember to use the one that best suits the needs of your audience.

  1. Blog: A blog is an excellent way to share useful and interesting information with readers. Write quality content, provide valuable information and optimize the content for SEO to make it understandable to search engines and improve organic traffic acquisition.
  1. Video: Videos are a very popular and very direct content format. The opportunities and platforms are multiple depending on where your users are located you will have to make content focused on youtube, twitch, tik tok or other platforms.
  1. Infographics: Infographics are an effective way of presenting information visually. Infographics should be well designed and should provide useful and interesting information. They tend to be widely shared and linked 😉.
  1. e-book: A type of content format that is very popular with readers. It enhances the content and is perceived as higher quality content. It is usually offered as a lead magnet in a content marketing strategy. Therefore, when asking for something in return, either monetary or an email, the time investment is higher. E-books should be well written and should provide useful and interesting information.
  1. Podcast: In recent years we have experienced a real boom in the rise of podcasts, Spain is the 2nd country in the world in terms of listeners per inhabitant, where 40% of the world’s population listens to podcasts in the last month (statista). It is a content format that brings proximity and more or less immediacy among listeners.
  1. Webinar: Webinars are used to explain services or products in video format. They are usually carried out live by professionals from the sector within the company or guests. It is usually part of the content marketing strategy for acquiring qualified traffic and as a factor in the purchase decision.
  1. Social networks: Spreading the content created on the blog and other platforms is one of the actions within the content strategy. But in addition, to generate community you should create specific content (video, image, text, infographics, etc.) for the most appropriate social platforms for your services and products.

In conclusion

Content marketing is an integrated marketing communication strategy, which includes different techniques to be used from advertising, public relations, sales, direct marketing or inbound marketing, among others.

Focusing on producing and disseminating content that is tailored to a specific target audience is how content marketing can build lasting relationships with consumers and other stakeholders.

71% of marketers say that marketing strategies are very important to their business (content marketing institute).

Attract consumers on a more personal level and engage them on a deeper level than traditional advertising, achieving brand preference by converting traffic into leads. These are some of the consequences you can achieve with a content marketing strategy.

If you want to improve your business, you must invest in good content. If you are not sure how to do it, at Isocialweb we make your business grow with content marketing strategies that are appropriate to the characteristics of your audience, measurable and achievable to your needs.

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Frequently asked questions

Content marketing is the online marketing strategy that allows, through the creation and dissemination of content, to attract your target audience by providing preference and brand value. Find out how to create a content marketing strategy in this post.

To do good content marketing, you need to have a good content plan. You need to know what kind of content you want to publish, how you are going to promote it and how you are going to measure its success. It is also important to consider your audience and make sure that the content you are publishing is relevant and useful to them.

A content manager is responsible for managing the content of a website. He or she is in charge of creating, editing and publishing content, and coordinating the other members of the content team.

Digital content refers to all content that is available in digital format, e.g. text, images, videos, audio, etc.