To create a Lead Magnet is expensive. We are not going to fool you.
It is necessary to plan and to create specific content that your audience or buyer people are willing to exchange for their data.
Here you are with 5 steps to simplify this task:
Step 1 – Choose a Customer Segment and Solve his problem
The biggest mistake you can make in creating your marketing hook is to try to attract too many people.
We recommend the opposite. Be as specific and concrete as possible.
It is the only way to create a relevant lead magnet that your potential customers want to get.
Therefore, establish your customer segments, identify the most urgent problem you can solve and create a first Lead Magnet for the most profitable customer segment of your business.
Do not worry about the rest, you will deal with it later.
Adheres to the pareto rule of 20% – 80%
Most companies have several types of buyers, but very often there is a small segment that accounts for 80% of the business.
So, your first Lead Magnet must be addressed to the most profitable segment of your customers.
Step 2 – Find out and Identify the Value Proposition
Once you have decided on your targeted prospects. You need to give them a compelling reason to download your Lead Magnet.
The amount of leads your Lead Magnet will be able to generate is directly linked to the promise you make to those leads.
The best value proposition you can offer is something your customer already needs.
Do not try to create something you think he will need.
Create something that solves something immediate and allows you to get results now.
Think about something ultra-specific, common and that you can solve quickly.
Step 3 – Design a Memorable CTA for your Lead Magnet
Now that you know what you are going to offer and to whom, working on the call to action of your commercial hook will be easy.
The Call to Action must contain a synthesis of the value proposition to attract your target audience with the sole purpose of getting more conversations for your Lead magnet.
So, think about what it will be like.
Will it be a form in the sidebar, a banner, or maybe a floating bar visible in the menu?
Just like crafting an eye-catching headline for a marketing email or blog post, a good CTA for a Lead Magnet is bound to make a drastic difference to your conversion rate.
So, think carefully about this step.
If this is the first time you are going to create a call to action, do not miss our article on what is a call to option and what is it for?
Step 4 – Choose the type of Lead Magnet with which to capture Leads
By now, you probably have a good idea of the type of Lead Magnet you will offer:
- A downloadable guide,
- A market survey or report,
- A success story,
- An online course
- Or just a webinar for a masterclass.
However, you often have several options to choose from that could deliver your value proposition.
If you are not sure, choose the type of Lead Magnet you are most comfortable creating.
You may not be fluent in writing but you are very good at communicating by video.
Or be very clear that the best thing you can do is to generate a free version of your application.
It is always about doing what involves less cost/time.
Let’s be quick.
Step 5 – Create the Lead Magnet
Finally, when all the strategic work is done, you just need to create your Lead Magnet and include it in your email marketing strategy.
You can produce the content yourself or have it produced by a third party.
That does not matter as long as the person creating it knows what he or she is talking about and is well directed.
If you keep these two things in mind, the production process will be simple and fast.