From iSocialWeb we want to share with you the case of success of Nubimed, one of our clients dedicated to the sale of management software for medical clinics, which since it started working with us on SEO in April 2020, has experienced a growth in organic traffic of 220.79% (comparing the last 5 months vs same months of the previous year, due to seasonality); and has increased the acquisition of leads by 67.92%.
![nubimed trafico organico multiplicar tráfico orgánico x3 nubimed](https://www.isocialweb.agency/wp-content/uploads/2021/10/nubimed-trafico-organico-1024x383.png)
![nubimed keywords organico x2 palabras calve posicionadas](https://www.isocialweb.agency/wp-content/uploads/2021/10/nubimed-keywords-organico-1024x384.png)
Keys for improving your positioning
1. Identification of the type of keywords to be positioned
At the beginning of the project, there was previous content marketing work focused on informative keywords. Many of the articles were not focused on search intent, so we optimized those with the highest conversion potential. Being a project in a very specific sector, expanding the market share through informative content with transactional intent, allowed us to expand the reach towards the target audience of the software and through CRO, to increase the acquisition of leads.2. Business keywords definition
Analyzing the top URLs of a business is important to understand what should be prioritized and how to approach the structure of the website. Through keyword research and competitor analysis, an expansion of this content was carried out and specific landings were created, focusing on long-tail keywords due to the low initial authority of the project, to be able to take a slice of the pie against the competitors with a larger trajectory.3. Information architecture oriented to business
![nubimed arquitectura informacion Nueva Arquitectura web nubimed](https://www.isocialweb.agency/wp-content/uploads/2021/10/nubimed-arquitectura-informacion.png)
4. Cleaning similar contents
![nubimed limpieza contenido similar similaridad nubimed](https://www.isocialweb.agency/wp-content/uploads/2021/10/nubimed-limpieza-contenido-similar.png)
5. Link building in specialized media
![nubimed link building nubimed link building](https://www.isocialweb.agency/wp-content/uploads/2021/10/nubimed-link-building-1024x244.png)
6. CTR optimization
With our CTR optimization protocol, we look for the opportunities offered by Google through an exhaustive study of the search intent according to the data obtained in Google Search Console, adapting to the maximum the different user intentions and adjusting to the changes in the SERPs. In conclusion, thanks to the work done to understand the client’s sector, analyze its initial strengths and its short, medium and long term opportunities, together with the improvement of internal authority, a planned interlinking and the improvement of external authority through an adequate link building work, Nubimed has managed to improve its qualified organic traffic with an increase of 67.92% of leads.Artículos Relacionados
![Arnau Vendrell Arnau Vendrell](https://www.isocialweb.agency/wp-content/uploads/2021/06/Arnau_Vendrell-150x150.jpg)
Head of SEO and co-CEO at iSocialWeb. CMO at Growwer. Specializes in conversion optimization and Experiential Marketing.
- Este autor no ha escrito más artículos.