AI is revolutionizing the world of ecommerce in many different ways.
Navigating this new wave is increasingly daunting for ecommerce managers who want to stay ahead of the curve.
This article outlines key AI use cases in ecommerce and summarizes main topics previously discuss in our podcast – from personalized product recommendations, inventory management to product design, detailing how these applications can enhance your business operations and customer experience.
Ready for a deep dive?. Let’s go!
Key Takeaways:
- Personalized product recommendations powered by AI can significantly enhance the online shopping experience, increase conversion rates, and boost revenue for ecommerce businesses.
- Using AI algorithms for inventory management and demand forecasting helps streamline operations, ensure optimal stock levels, and capitalize on sales opportunities.
- AI in the context of e-commerce can enhance the production to scale content. With AI-powered tools, businesses can generate high-quality descriptions for thousands of product pages quickly and efficiently.
- AI can analyze customer sentiment about products or purchase experience in no time, resulting in a first-hand source for continuous improvement of our offer and ultimately leading to higher customer satisfaction and loyalty.
- Artificial intelligence tools are leveraging task in an unprecedented way for ecommerce managers. Soon we will see multimillion dollar online shops running just with small teams, equalizing the game between big and small players.
- The use of sentiment analysis, image recognition and sales trends with AI can scale product design ideation and time to market in an unprecedented way for the retail industry.
Understanding Ecommerce AI main Drivers
Ecommerce AI encompasses various applications in a transversal way, such as personalized product recommendations, inventory management, and intelligent chatbots for customer support among others.
But these are just sole examples of what you can achieve right now, applying AI solutions at scale in your retail organization.
Don’t miss the opportunity to know more about the prolific uses for this industry in our podcast and YouTube episode:
This content is generated from the audio voiceover so it may contain errors.
00:02
[Music] Hello to all friends of the test of turing already are by here again 7º program if you have seen a start a bit of our faces if you see it in YouTube/Youtube as well as saying are expecting that it end up the music because we go to try dip the musiquitas at the beginning of the program and at the end not to have to edit it afterwards so well As at the end of the program will have like 30 seconds in our faces saying want to cut the floor that are waiting for that it end up the music and like this go speeding up before
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begin say that we are thinking that so that the podcast have more distribution and other can throw us a manita and if it likes you the program As in the places where listen it as YouTube/Youtube Spotify and Box that are think that the main can leave here a positive of five stars all this that already know that any system of rankeo bases in feedback of user and this súper important for us and like this help us to arrive to more people So at all I present already to my mates Álvaro arnau what such How are very
01:19
well very good Today come had to do the evil already warn you very very Hello good I I no I go me to go in in my line to do the very you come had for the best finish spending no correct at the end am the first that speaks afterwards here to do piercing and to do gross Force or was As at all since since speeches arnau count us count us your curiosity asks historical no historical current what want your curiosity genial well the subject of the guide like all know charges weight for for the public
02:00
world-wide say it like this in at the beginning of 2023 However is a thing that already brings history no the interesting is is a thing that launched in 2020 Google that calls fabricios that is basically a system that have employed for or that employed to accelerate all the all the decodificación of the hieroglyphs Then is very chula because up to now Good until until it was born the stone Rosetta or was until they found it that it was born until they found it in 1799 really the Egyptian had not been able to decodificar then clear there was rosette
02:36
it was a stone that basically had As the Egyptian the demótico and the Greek no As from here as almost I do not know how many years the same think that was a decade to start with to decodificar the Egyptian but fabricios has two parts chulas is Hears was one Is a tool that to day of today is active in which you can play or was you can learn Egyptian with the tool but the interesting part also is that it helped in his moment to accelerate the decodificación of the language basing a bit in the patterns that had the stone rosette it
03:06
that already knew but that up to now could not do it then good is curious like having that this algorithmic force beside the stone Rosetta that it was the standard of decodificación could arrive to decodificar a complete tongue [Music] Very well as the truth is that applications for artificial Intelligence in thousands and is a past that even with things so ancient have felt do not go with the news of the week as always each one of us brings a news and expose them and comment them a bit Álvaro count us Which is the
03:49
news that have chosen for for this week Costs as at all I this this week had one a poised news and have been doubting until does very poquito if maintain it or no Because yesterday it exited simply dip the intro a small or was one a news that spoke of one of a small leak that there had been in the accounts of chat gpt that have filtered 100.
04:10
000 accounts in gpt and mainly of Indian of Pakistan and other But well here Think that neither gives much more of Himself Further that if they have filtered you the account as it tries to dip the double authentication and change passwords and other that have taken care with this But there is one a news of case of use that has looked me quite interesting that is that Mercedes is is trying to integrate or is well is integrating already directly chat gpt in his controls of voice and what want to do is to integrate in his system of infoentretenimiento that calls
04:45
mbooks costs that it is an assistant of voice so that it was more intuitive thanks to chat gpt and have launched it in a program that is that it is in beta right now and that it is optional that if no obviously if you do not want to it apply do not have do not have why Because use it and are doing it in United States in one in a sample of 1900 vehicles go to do the test during six months and through this system of the one of the mix of m Books and chat gpt what what go to allow is that the users have conversations
05:15
more elaborated and more intelligent through the system goes to allow as receive meteorological sportive updates the typical that are used to to have the the updates of voice or was the systems of but apart from this also goes to allow other actions like controls domóticos with houses Well this type of actions a bit more more elaborated that are that it is very chulas Does not hear go me of my house I for example now am doing a reform and am dipping domótica by all sides home No as it Hears have left me I that know
05:47
the Door closed the open door or have to put the washing machine no this Union of the internet of the things to be able to link a thing with another and a thing that has trascended is that they go to do the integration with gpt through azure Open service Or was already already begins to have practicidad is this that were speaking of all these new services of the Union of Microsoft with with Open there is to #take profitability in all this that already have invested and little more apart from this the news came to be this no how how begins to land already like
06:26
we begin to see cases of use in this case of cha t gpt in systems of voice that think that will be one of the ones of the important changes also that will see that it looks rare that still was not us integrating a bit more in this type of systems and was not more intelligent but already directly in the vehicles or in a vertical where perhaps the innovation in this point neither has been very very big do not have something that comment Yes but is that besides the funny is that it has to see with doing the bad or was looks that I have said that it did not go it to do
06:58
but or it was really clear I was thinking say if Álvaro metedo motica in his house and I know where lives only with all the podcast that have of him can coach any algorithm of her for to detain his voice and now take you and among your house and say Hello Álvaro open me the door say like the security fit all this also no especially by the easy that is doing and with the models of coaching to which are arriving That is to say costs the domótica or the voice or the cars but or was go to by force do not know is that I say
07:29
if I yes the one who works in an office there are one thousand cases of use until the typical do not have to connect person to the place or to thing no That but that really if I know that you work a company or Víctor in World that goes in car as I go me go with the vocecita going through me the parking know and to see which car opens then say have said you that it did not go to do the bad but already already has begun in this line the ones of the ones of dip that it supposes that had a system of generation and of cloning of voice are releasing a pile of resources and this
08:02
they have not released it because they say that it works also that it can be dangerous and no the and have not released it Or was that one was this point and in fact is very fashionable also the ones of Level lamps have Raised Now looks me that they are 19 million dollars or was that it is a point here candente all the subject of cloning of voice and how use it to do the bad that in fact will dip it in the fricada of today jolín have spoken a lot of things costs several things the of the of dip saying This remembers me to opening 2020 saying
08:36
we do not go to release the model of gpt because this is so rompedor that it can change internet as sure enough when they released probably did not fall internet the next day But has gone back all such if the of dip is so powerful as we can have here another another big big jump Although now we Are a bit more accustomed to this and are a bit already prepared on what said arnaud the truth is that all this Speech speaks a quantity of possibilities of if we bend if we duplicate voices of form so reliable
09:07
all these futuribles softwares that what did was as only listen to the person that has coached me to the person that such leave to have sense Or was already will have to have authentication always through double factor of the mobile of vicinity by the clock by the do not know what do not know how many but already only go to do him case to this voice because no longer you fías of this voice no then there are a lot of things that that such and me flipa the of because this looks me the news is Guay but looks me a very strong ad of Microsoft of azure that have
09:39
said Hears Mercedes and if we dip this and we do it work do not concern you and like this distribute Some press releases and such And this is like the campaign of advertising bigger of azure no that that all the world know that all the Favours from now will spend this gpt because it is dipped in blue and all the companies will say Austria that we can use azure to do the same that is doing Mercedes and is súper facilitate such And is the start and very Guay This is very Guay I have win to try it already in Google already have
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spoken of pillar some be in azure and begin to do cositas with with all the Cloud that they have Voucher as we go with the one of Voucher as I comment you my news is a news that in my opinion no Or was as first approximation looks me very good I would give him a turn more like this to humble level this or was but but really is a functionality that that has #take Google or that goes it to #take that it is the the Trail costs that basically what brings you a models that basically what says is that you can seeing a product choose
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different typologies of models models generated by ia to know how would remain this that is to say up to now what spends that or was a person as for example Shane women súper artificial trying a bit exaltar the beauty that this part costs regarding initial conversion of me want to be this girl or I want this boy is well but afterwards there is another another step is voucher but I am not this person know Then like me have I have do not have the pectoral so developed or am not so strong by here or clear really no
11:28
it goes me to remain like this and afterwards is when I try it to me and arrives me say does not remain me the same #give Then the trailer models is is a functionality that goes you to allow select different types of models models generated by ia to see how a product remains you voucher that is to say Hears as it looks I am more gordito Hears really A m with a m would remain like this and is interesting what is what I which is the turn of nut that I would give him in front of the initial idea or was do not need or was think that what have to generate by her are is your
11:58
person or was if have a quantitative jump that do not know if really the people would do it is or that I wanted to would do Go up you a yours photo of your whole body do not say you in balls But say you for example with some clothes that was half skinny that remain you encircled and the guide allow it to you change this would look me brutal first because what would see is your face and this already looks me spectacular front now say voucher go to change of model models generated by would go a reduction Of brutal cost regarding this and a level of conversion
12:28
much better in front of the of now that it is the photo of the product per cathedral or photo súper of stock is well himself but does not fit me This looks me an improvement but what would look me brutal Is really and does not look me so little so demandante is a complete photo of my body I with the clothes that spend a black T-shirt and this changes and begins me to dip to me with different models Then think that it is a functionality that has a spectacular potential the conversion Besides already say that they have coached it with with all the subject of shopping with all
12:57
the products that have to do not know if I read it the other day think that were 11 or was 11.000 million of different products or was to imagine you all what can arrive to do and this prepares a fan of possibilities regarding shopping spectacular that go to be the questions more Hears Want to want to something that was not encircled to my body or even if have my photo recommend me that T-shirt would remain Me well for a wedding that have next week chansa is brutal but or was the idea me Mola does not convince me what are doing but the
13:29
first step to what I personally would spend it looks me a madness a madness regarding conversion because it is that really it is a for real real changing room digital As well interesting is a case of spectacular use or was I think that Precisely is what were expecting to see no that all see news such And more than that Google release models metals models what want to see is this that apply models to the day in day out of the users And this is an atrocity is what you say sometime Will arrive the fact that you
14:00
you can go up you that you can go up you four yours photos that see you well that they are those that you want to try things on yours and that from here can try anything is a past and looks me that this already the hunters of tendencies the Level there is today the postma are dipped just here or was the last publications that were doing were photos with different cloths and in fact postma think that had bought now one a tool a startup or something so it did this type of functionalities to start with to
14:33
coach it and do some product with this Or was that has paints are the cabrones two hunters of good tendencies to do money with all with all the waves Or was that me extrañaría of the trunk of the trunk for up and
15:48
Really if I am it able to dip it in the shopping obviously here does not go to be able to compete never Peter neither Dani with with Google with all what has with all what is mounting regarding shopping but the case of use for me is of 10 another very important the one who you commented arnau reduction of costs how much money costs him to the big e-commerce and to the small and Commerce to day of today for example subject of retail he do not know how goes to remain this buy me the same product of three different sizes with the intention to #give always two and
16:26
remain me one and at the end #give three and these costs of sending of paquipa already such or was this If this reduces with this because you already know which is the size that touches you or go a bit further Go up your photos and the same system says you your size would have to be this in base to your corporal composition and already know like such or was reduce uncertainty augment percentage of conversion is a past and besides say it say it no that think that the fact also that I will dip it afterwards in my part of idea but that really the fact to have by for example the camera
17:07
there are a lot of logics that also would be very interesting also to be able to see and that goes a bit to the thread all the subject of the intelligence or was of the reality augmented also that is to say right now if you want to look you a clock for example do not know how remains you or do not know if in your in your if your wrist How much measures your wrist for then Claro if you really this can use it with the camera already obviously is the part of reality augmented That see how remains but also remove you a lot of a lot of friction of guide of sizes and other that
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right now I arrived to details How much measures or was look you your breast look you your such or was is that it is all this with a photo or directly with in camera in live can #take this information to the flight then really has a lot of a lot of better also regarding reduction of of processes that for all for the ecommerce for him is brutal in fact exited a tool looks Me that we have it published in the newsletter of this week of there is social web a tool that from a photo spent you 3D the go in this case me
18:11
it looks that we had done an experiment with a dog spent you the model to 3D and as of this attribute him an As this a dress a series of complementos surely was was quite aterrizable can not calculate the sizes and afterwards already with the products can him attribute or was that that perhaps this transition of Hears in the photo do not know which size is but if the if I #turn some surroundings of 3D As yes that I can adapt it much more and can know or if use of reference I that know a coin a mobile and a do not know how many as Perhaps yes
18:44
that I can begin to give him felt to all this Then I think that has a lot of potential is an atrocity and at all this Although we still do not jump the subject of the day this comes very related with the subject of the day that go to speak a lot of ecommerce and of How affects the artificial Intelligence Commerce so well This is a small advance and my news the truth is that this week has cost me a bit find something that calls me the attention But when I have seen this have gone back me crazy because again possibilities and other one thing that have me
19:17
@darse# cuenta is that only I speak of Open there is in the news also probably I am part of all this here half people hypeada no but well the news is that it has filtered a small possibility that small is not according to the sources is quite clear of what Open there is go to launch a species of App Store of applications of artificial Intelligence very looked in concept because the information is is filtered still is not any type of information but when we speak think that was ours second episode of the Microsoft build No that was
19:55
the third that explained that they went to launch as inside the Microsoft Store went to launch a section of artificial Intelligence and then you go to have here your small applications that ran in Windows connected with all the internal system of artificial Intelligence of Windows such As I think that this is something alike but to level more more general no Or was there is not a lot of information to #take it but the fact to have a App Store of artificial Intelligence can do of simple form what right now is
20:23
quite complex of do not stop to exit applications to the market all the world has ideas is very easy to build them therefore there is the market is very atomizado you do not know which is the good application then to be an imagine me that it would be a species of marketplace you have a pile of reviews of reviews categorizado classified and on of this Crag as as has all the traffic all all the do not know the public image that they are those that are surfeando The wave more than anybody of the subject of artificial Intelligence
20:54
insurance that would achieve a quantity of traffic the first day that open the this App Store of illa brutal no then Good here to level products smells me in command because Claro already know a place where do or where do roast where where what was where sell the things that can do and looks me a past and that Opens us a quantity of brutal possibilities Then Well as this is a small leak that can not indagar much more but with many win that this suceda and spend to the
21:26
reality I when when I saw this news the first that thought is the plugins of chat gpt has been the minimum viable product and now and now are it giving Giving Movement no because with this movement that do take all the developers that are had to create something and go you to send a pile of applications and do you this database and afterwards the interaction of the users that have learnt of all this that already were saying that the plugins had been quite disastrous No the How had done As perhaps with
21:57
all this have done what are used to to do that it is open it do it massive receive all the information and now already have all what need to do a product more more elaborated then Good think that has quite logical the line of work in which in which it goes basing this the part that I ask me on this no read the news this that you present Víctor says if it is specifically of chat GP or was of openay or goes to be really open or was is a marketplace open so that any one go up
22:30
or it was at the beginning it is a marketplace open and puts it the news well does not put it the news but is an intention to do something very resembled what is the Microsoft Store understand that at the end as they are súper related both companies already know it as then Microsoft is saying him Look this does not work very very you have such does the same but centred in your vertical Then is like a Microsoft store centred in ia no in the news as it is a small leak and no does not have there is not at all that
23:05
sustente this by behind there is not any type of press release of Open it is necessary specify it do not say if it will be something ba plugins or based in applications that use but yes that it is partly of the article what say is that surely they will be applications whose model of artificial Intelligence was chat gpt voucher which Probably does us a bit think Because besides they appoint disappointment [ __ ] and do not appoint to gpt Probably does to think that yes that they are like a species of plugins vitaminados or something like this but and that connect inside the own chat
23:42
gpt but good of both forms As if the people When it want to use x tool there is a place where has to attend to generate emails or the best subjects for for your newsletero do not know what do not know how many And this has a cost of 10 turkeys do not know what as it is that it is a totally new market although it was only splits plugins supervitaminados very done with market no that me molaría something more generic even things that can download you to the computer to Mac to the mobile what was no like a repository for real of applications that already There Is
24:16
any by here but the subject is that no that there is there are 50 repositories of applications any of them has all the reviews accrued therefore the new things do not have sufficient traction as so that the people value Then right now Is all very atomizado if if it centralised in an only point and these people has the capacity to do it would create a marketplace very powerful create I go think that is difficult that do something that was not powerful in any model that pose right now would work [Music]
24:49
Very well as at all we go with the subject of the week that is on the future of the e-commerce with the guide at the end As this already have been speaking a bit precisely because the news of was very related with this but well the past week spoke a bit of how impacted the guide in the society or how believed we that went to impact We also are very related with the world and Commerce especially Álvaro and arnau that already know that they work well work work also but are are them partners of
25:20
social web and at the end As has a pile of clients many of them imagine that they will be ecommerce some know them and Sony Commerce and at the end all the artificial Intelligence has to transform almost all parts that know of all the sectors one of them goes to be the one of the on-line shopping with news As for example that finish for real no then well the idea was a bit debate on how is changing east Subject we to level develop Also are doing some small tests of how can do it and
25:52
the truth is that has one paints incredible Then at all arnau see that have notes by here Want to begin you Yes I I did a small brainstorming or was for me is that it is so beast How can change that I say go to do a brainstorming of some 15 points what exited me literally in five minutes because I think that the limit is tremendo I go to begin a bit by because I think that I think that there are two levels where the ecommerce goes to migrate or was goes to mutate goes to mutate of face to the user that is to say what would be the part
26:28
commercial or expositor say available and goes to migrate a lot in the part of internal management detail of products management of the stock and other Then I for going commenting some of which I see súper important of face to the user I think that obviously every time go to see versions more intelligent of searchers this is a thing that think that each at present there is Players as to the goal and to finder and other that has a very good position but that I think that every time goes to be more accessible alternative alternatives much more
27:06
economic much more embebibles and do not say more intelligent because it is truth That they do hand resulted of intelligent form but think that goes to arrive a point where the searchers go to be much more intelligent I think that it goes to have for example the subject of the try on models that all the subject of the chips goes to change goes to change really regarding product no longer goes to be the product per set pass the product per with one with a video ideally of you with some images of you This is what would be the ideal
27:38
and it goes to have a lot of changes in what assistants assistants of wait assistants of Say it to me again go to go back much more intelligent much more conversational and really is a thing that I think that it is as of drawer Or was I yesterday spoke with a ecommerce for a product and Was really poignant or was and was a ecommerce big goes to have a lot of of classification of products by categories I think that this is another part that also there is is an enormous potential that are the listings for example right now the listings by
28:08
defect think that prestashop order that I do not know if it is in alphabetical order or was flipad voucher that is to say or was really when really of intelligent form is one is a sound some results some results is the same that does Google is as if Google ordered in alphabetical order or was really it is necessary to order of intelligent form Hears no longer have stock Hears really east has good ctr for this period Hears for a category of shoes do not show me now the boots Show me the those that are now more veraniegas Or
28:38
it was there is a pile of logic there that computationally it has weight then afterwards afterwards say you by the part of inside but by out regarding the part more than user that is the one who at the end ends up buying think that there are a lot of improvements that can implement some already are very feasible the truth Or was I put you think that put The example the the past week or do not know if I commented it to you or of Record but in an application that have of meditations what I did was that it did not have it because it was an application no
29:10
code was to mount a searcher spending the all the meditations by a whisper spending this to one to text mounting a classification of this and leaving that the user did open questions Hears have anxiety what would recommend me like this in the content the text of everything is able to recommend me and besides give information on the meditation Or was already is to day of today does not exist this to day of today in what for example or in Apps like this of meditation that no if you eat But well has a behaviour regarding the searcher already there are changes in those that
29:44
they are substantial before was only takes the title the description and what have now already is all the context of the object As if it is a product or is one Meditation what was and already this can generate it of intelligent form Or was that I think that is a quantum jump the one who the user goes to live in the e-commerce and in his interaction with them [Music] very well Want to go of have commented that have also things of the internal part of inside the ecommerce Himself I think that there for example a thing that we have done for example that has been
30:15
brutal regarding use for example we are doing a rediseño of a ecommerce find us with that really there were some requirements of cathedral and of closing in what architecture of menu and what did was recategorizar all the products that had so that they fit in those in this in this menu were think that were do not know if they were was a case very pequeñito do not know if they were 800 products but classified it in 10 minutes and cost 5 euros and afterwards obviously a refinement but think that adjusted two products or was is
30:50
brutal and said the one who say 800 says 80.000 afterwards there is a pile of descriptions of products that can #take and have come it commenting by images of product descriptions cases of use or was can generate a quantity of proms associated to the product that describe it that they understand it that they put cases of use that generate contained that to day of today the people is putting it manually or worse copy directly the one of the providers Or was that really it is tremendo subject of subject of analysis of estocaje more than evident in what automate Hear if me
31:21
I remain without stock and am in this period Hear me compensate will begin to go back to provisionarme of this yes or no really the subject of to try do for example improvements of opportunity of costs of rápels of volume to providers to which are buying him a lot no to day of today These are separate squads I have the squad of procurement that goes taking products if I know on the other hand How goes this is automatic like the one who says or was I can generate Hears looks this product that more am you selling I can
31:53
generate automatically the email that generate me or was can generate a Loop automatic of deficientación of costs or of margin tremendo afterwards can generate this extra can generate all the subject of Feelings of products today this product is saying me that the Unboxing is badly are me saying that the last three opinions on this product say that really the tallaje is not correct or was and I can receive this information of automatic form Or was almost almost sounds as if an uncle could what said think that was the
32:29
first the second episode as if one two or three people could spend a ecommerce of several million euros because it is that with artificial Intelligence have a lot of heavy lifting a lot then looks me interesting of face to the user but is that of Face to all the operations that there is by behind think that there is a level of brutal optimisation or was but brutal And this affects to the margin affects to that you can invest more in the then Good user say have said varied have a lot of more but I think that already follow eat me the podcast I
32:59
I create it do not aim pequeñito and give you step to Álvaro on what have said that it is very interesting no as at the end a ecommerce as And have in mind prestashop that is the most distributed to general level to technical level internally a prestador works very badly has very very few resources to level of server because they are used to to mount in a php on an Apache that has 2 gigas of ram and with this serve to cientos of thousands of clients the problem this infrastructure is not prepared to lodge artificial Intelligence and models that
33:34
they generate things no Then like thing that has #wake me a bit the Speed of Arnold is that they go to arise a pile of external services that nourish to these prestashops but that are not inside those of these platforms of this Apache that is managing this no because it does not have capacity of resources Then as they go to integrate go to be cositas that are around giving him information and the prestashop Or absorbing this information and apli good like thing that have come in command Álvaro comment us your the yours no I
34:09
I think that an interesting thing of all this is that many times that speak of the guide like something of the future and go to do and go no and sees a bit a bit to the far but big part of the cases that has counted arnau we or already are it applying or can apply of a form very very simple or was all the subject of classification of products to level of cathedral is one of the big problems that have to say Hears this URL no rankea no rankea because it is that it is not fulfilling the intention of research
34:36
you are not having a listing of products that is what goes Looking for the user and can be so basic Because suddenly the owner of the tent decided to go up them in a determinate order and are it to you eating this order and this is what determines if an if the quality of a URL yours goes to fulfil or no what needs the user fix you a thing so so silly No as this that can do it or was one of the things that does very well the i in this case of or is the fact to attribute elements to labels or to categories this does it súper very
35:09
even with models more sillier No if you give him a good contextualización of where categorizarlo if you give him exactly the categories this process does it súper well and this and is súper súper cheap or was right now I was doing experiments This week was doing subjects of classification and with gpt 3.
35:30
5 the one of 16 houses that besides can him dip a pile of data are were categorizando products in some labels and categories and with this were optimising the plpes the pages of listings of products and this is súper aterrizable afterwards has said more things dread of perhaps thinking more in the future the of the identification of the images to do products related As perhaps the related there is many times that on they drink of a bad classification or was of a bad categorisation with this bad categorisation are offering
36:03
related that they do not contribute that they do not give this amplification of the sale as it Hears a good categorisation and aside an understanding of the product with a with a with a tool that recognise the image that know exactly that there is and can recommend you products related this to day of today also is aterrizable with with Sam For example could could do this recognition of image and could Look for similar images and more things that can do in súper easy all the subject that has been speaking of descriptions of
36:34
product this is something that with a Google connected to gpt can do it of a form súper easy no as it does it all the world that is put him the product and do a description this does not cost for nothing but yes that Hears Lame a lame title I that know the three first results in Google of east of this product With this have three titles of product take the descriptions escapeadas of Google shopping and with all this do me a description optimised and apart from this take me the opinions of product that have of my database and do me
37:06
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37:39
or serapi take him here a few escarapeos take information of your database join it all and can do things very very good and perhaps something that has not exited that think that can be interesting also is all the part of analysis of chats that can have or of conversations or of support analyse the same that We were saying to analyse the opinions to see points of ache or impossible actions in which we can improve the products or something like this as [ __ ] all these all these conversations that have had and
38:11
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38:40
that can that they can do here and that as analysis of feeling analysis of patterns inside the conversations one thousand things that can extrapolate them and that they are very simple to implement to day of today very aterrizables and very economic on the case of Uruguay that have appointed we do it we are not ecommer are marketplace But well at the end are speaking as of applications of the artificial Intelligence we what do Is that when being a marketplace our more representative value is the trash the
39:09
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39:38
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40:07
manufacturers of marks to say Hears looks I am @darse that really this price is out of Market or are me really there is an information in Grover use it that it is Look We say him to the half means have seen has seen you so many times and no has bought you recommend you that you go down the price to this price that is the one who have to is competitive for this type of profile as the same raisin in the providers if really you are you @darse Hears that really I am in the tours of Seville and there is an uncle that
40:40
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41:09
that you want to I will follow selling in orface know but you Salomón goes you to be followed creating backwards in misite because it is that really you are not competitive then think that there is a part of support or gear with the others that with the manufacturers or operators of tours that guide that it is súper real go me to go a bit of the marketplace but is that it has come me the head a case of real use that I have applied with what finish to count nau we in gurugolp use grow were for the subject of the link building and are here to
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sack Martínez ours acon manager and speak with Martín more than with
What we understand is that even at that first stages of AI technology, you can get ready for the ongoing revolution.
The following post is a reflection of our podcast episode 6, trying to get deeper into this subject.
Here we summarize the main drivers we understand AI is going to change in the ecommerce industry:
Just with the purpose to give you a better context of all these ideas, we will dig deeper into each single point.
Let’s have a dive in each of them:
1. Enhancing Operational Efficiency and Cost with Ecommerce AI
Ecommerce AI has a high potential for automating tasks to scale process. From inventory management to demand forecasting, there is plenty to do.
Since resources are limited, it is important to find ways to automate certain tasks, especially in the case of e-commerce with thousands or millions of products.
So, improving operational efficiency for ecommerce businesses is paramount.
Summarizing, we strongly believe that AI can transform your ecommerce operations and drive growth right the way in the following ways:
Automated inventory management and replenishment
Automated inventory management and replenishment is a crucial use case of AI in ecommerce. With the help of AI algorithms, businesses can streamline their inventory processes, ensuring that they have the right products available at the right time.
By optimizing inventory levels, businesses can reduce carrying costs while maintaining high customer satisfaction by ensuring products are always in stock.
Forecasting sales and demand
AI is revolutionizing the way ecommerce businesses forecast sales and demand. By harnessing the power of machine learning algorithms, AI can analyze historical data, market trends, customer behavior, and various other factors to predict future sales volumes with remarkable accuracy.
This enables ecommerce managers to make informed decisions regarding inventory management, supply chain optimization, and marketing strategies.
Lowering Cost and margin optimization trough better negotiations with suppliers
AI can help optimize product costs and margins by identifying negotiation opportunities with suppliers and adjusting prices more effectively.
Lowering costs and optimizing margins through better negotiations with suppliers is crucial for businesses to maintain profitability and competitive advantage in the market.
Artificial Intelligence (AI) can play a vital role in this process, identifying potential negotiation opportunities with suppliers.
By using AI-powered software, companies can determine the best prices and terms for their purchases, ensuring that they are paying fair prices while maximizing their profit margins.
AI-powered customer service automation for order tracking and returns
With AI chatbots, customers can easily track their orders in real-time, eliminating the need for cumbersome manual processes. This is still a misused lever in most ecommerce due to lack of time and resources.
But, AI-enabled automation can streamline the returns process by automating return requests not only improving operational efficiency but also enhances customer satisfaction by providing a seamless returns experience.
Efficient warehouse operations through AI-driven robotics
AI-driven robotics is revolutionizing warehouse operations in the ecommerce industry, improving efficiency and productivity. With AI technology, businesses can automate various tasks such as sorting, picking, packing, and shipping products. Robots equipped with AI algorithms can navigate through the warehouse autonomously, optimizing routes to minimize travel time and increase operational speed.
This not only reduces human error, but also enhances overall accuracy in inventory management while maximizing cost-effectiveness.
2. Customer acquisition: Impact of AI Tools in Ecommerce SEO
SEO is a time-consuming field. Full of task that have been made manually like:
- Meta title and description optimization.
- PDP content optimization.
- Interlinking.
- Indexing and crawling.
- Link building.
- Keyword research, content gap analysis.
And a long list of endless optimization tasks impossible to meet on the website with thousands or millions of index pages like ecommerce websites.
AI can provide significant impact is in the Ecommerce SEO field.
Where AI-driven tools can automate large amounts of tasks, streamlining all SEO process.
Here, we highlight some of the most useful use cases for ecommerce SEO with AI:
Intelligent product classification:
There is enormous potential in improving the categorization of products on e-commerce sites.
Currently, many sites organize their category product pages in alphabetical order by default, which is the most inefficient way to do it.
So, AI can be used to automatically assign tags or categories to products based on their content.
This helps organize and classify products more efficiently, facilitating user search and navigation.
Automatic content generation:
AI-powered content generation and optimization is changing the way ecommerce businesses create and optimize their website content. With advanced machine learning algorithms, AI tools can analyze vast amounts of data to identify high-performing keywords, generate engaging product descriptions, and even suggest improvements for existing content.
This could replace the manual process or direct copying of information provided by suppliers.
So Ecommerce Managers are able to generate thousands of new optimize products descriptions just in matter of hours and get them index and rank in weeks.
It is important to highlight that this is going to become a new trend and game changer for the industry.
So, we are going to see more and more ecommerce sites switching from category pages optimization toward Product Detail Pages focus optimization.
Thus, you can provide search engines with better context to understand which one is the best detail offering to the user when lunching their shopping queries in a search engine.
Identifying URLs that do not meet the user's search intent:
Through AI techniques, it is possible to analyze product URLs and determine if they align with the user’s search intent.
This helps identify URLs that are not fulfilling their purpose and can be optimized. Resources: Search intent analysis with AI
Identifying related product images to enhance recommendations:
Using image recognition techniques, AI can analyze product images and find visually similar ones.
This allows for more accurate product recommendations, increasing sales and improving user experience.
Using tools like Sam for image recognition and searching for similar products: Sam is a tool that uses AI for image recognition. With it, it is possible to search for similar images to a given one, which can be useful for finding related or similar products in an online store.
AI-driven keyword research and optimization
AI-driven keyword research and optimization is a powerful tool that can greatly benefit ecommerce businesses. By using artificial intelligence algorithms, businesses can identify the most relevant and high-performing keywords for their products or services, leveraging their own Google Search Console data.
This allows them to optimize their website content and improve their search engine rankings, ultimately driving more organic traffic to their site.
Additionally, AI technology can continuously monitor keyword performance, allowing businesses to adapt and refine their strategies based on real-time data.
So ecommerce manager can easily know when to create a new category page or product detail pages.
AI-driven internal linking strategies
AI-driven internal linking automation is a powerful tool for ecommerce managers to optimize their website’s navigation, link equity and improve the overall user experience.
By analyzing vast amounts of internal data, AI algorithms can determine the most relevant connections between different pages on your site.
Ensuring that visitors and search engines can easily find what they’re looking for.
This not only helps increase engagement and reduce bounce rates, but also enhances SEO by signaling search engines about the importance and relevance of specific pages.
In addition, AI-powered internal linking strategies can dynamically adapt to changes in your content, ensuring that links remain up-to-date and effective over time.
Ultimately, these intelligent strategies contribute to higher rankings in search engine results pages (SERPs) and increased organic traffic to your ecommerce website.
Sorting products into categories with the use of AI
Using AI to Sorting products into categories has revolutionized the way SEO manage their PDP inventory.
By using advanced algorithms and machine learning techniques, AI can analyze large amounts of data and accurately sort products into their respective categories.
This not only saves businesses time and resources, but also ensures that products are organized efficiently.
AI can quickly process and categorize products based on various attributes such as size, color, brand, and functionality.
But also by relevance for users, owners and search engines.
This allows businesses to easily locate and retrieve specific products when needed.
Overall, the use of AI in sorting products into categories optimizes inventory management, enhances customer experience, and ultimately contributes to the success of businesses in the increasingly competitive market.
3. Improving Customer Experience with Ecommerce AI
Customer experience plays a crucial role in the success of any business, especially in the realm of ecommerce.
Ecommerce AI is now stepping in to enhance customer experiences by offering tailored product suggestions, real-time support, ensuring that customers have access to assistance at any time of the day, streamlined checkouts, and with the advent of virtual try-on experiences, customers can now get a realistic preview of how products will look on them before making a purchase.
With these advancements, ecommerce AI is taking customer experiences to new heights, making online shopping more personalized, convenient, and enjoyable.
Improve ecommerce internal search engines:
It is expected that search engines on e-commerce sites will become smarter, offering more accurate and relevant results for users. In order to improve ecommerce internal search engines, AI is a key enabler.
One way to achieve this is by implementing advanced algorithms and artificial intelligence technology that can understand and interpret users’ search queries more effectively.
By analyzing browsing patterns, purchase history, and user preferences, these algorithms can generate personalized search results, making the shopping experience more tailored and efficient.
Additionally, integrating natural language processing capabilities into internal search engines can enhance the understanding of user queries, allowing for better comprehension of semantic meanings and context.
Conversation analysis and detection of repetitive patterns:
Using AI techniques, conversations can be analyzed to detect frequently recurring patterns.
This can provide valuable information about recurring issues or areas for improvement in the product or service.
For example, if it is observed that many users suffer late deliveries in their orders, a protocol could be established to improve the user experience by activating a warning alert when the delivery truck is going to be late.
Sentiment analysis and pattern recognition in conversations:
AI can be used to perform sentiment analysis in conversations, identifying users’ emotions and attitudes. It can also detect specific patterns within conversations, such as frequently repeated words or phrases.
This provides useful information to understand user needs and concerns.
And establish automated commercial triggers for offers or human customer support assistance when needed.
Waiting assistants and conversational assistants:
Virtual assistants on e-commerce sites will become smarter and more conversational, providing a better user experience.
With AI-powered algorithms, retailers can now provide tailored product suggestions based on customer preferences.
By analyzing past purchase history and browsing behavior, AI can accurately predict what products a specific customer is likely to be interested in. This not only increases the chances of making a sale, but also enhances overall customer satisfaction by saving them time and effort in searching for relevant products.
The use of AI-driven personalization has shown significant improvements in conversion rates and increase revenue for ecommerce companies. It allows businesses to leverage their customer data effectively and provide an enhanced online shopping experience that keeps customers coming back for more.
Real-time customer support through AI-powered chatbots
Chatbots also leverage machine learning algorithms to continuously improve their responses based on customer interactions, providing more accurate and personalized support over time. By implementing AI-powered chatbots, ecommerce businesses can enhance their customer service capabilities while reducing response times and improving overall satisfaction levels.
And yet, AI-powered chatbots are under utilize.
This means that there is a huge opportunity in this field for the ecommerce store that can handle a wide range of customer inquiries, from product information to order tracking, quickly and efficiently.
Virtual try-on experiences for online fashion retailers
Online fashion retailers have started leveraging AI technology to provide virtual try-on experiences for customers. This innovative feature allows shoppers to virtually “try on” clothing and accessories using their own photos or uploaded images.
By utilizing advanced computer vision and machine learning algorithms, AI can accurately map the items onto the customer’s image, giving them a realistic idea of how the product will look on them before making a purchase.
This not only enhances the online shopping experience, but also reduces returns and increases customer satisfaction. With this AI-powered technology, online fashion retailers can offer an interactive and personalized way for customers to explore their products without needing to visit a physical store.
4. Better Market and Competitive intelligence
Ecommerce AI not only impact customer experiences, but also provides businesses with invaluable insights and advantages.
One of the key benefits of ecommerce AI is its ability to conduct AI-driven competitor analysis. Through advanced algorithms and machine learning, businesses can gain a comprehensive understanding of their competitors’ strategies, strengths, weaknesses, and market positions.
This enables businesses to make informed decisions when it comes to pricing, marketing strategies, and product development.
Let’s dive a little deeper into every aspect of it:
AI-driven competitor analysis
AI-driven competitor analysis is a powerful tool that can give ecommerce managers valuable insights into their competitors’ strategies and performance. By leveraging AI algorithms, businesses can gather and analyze data on their competitors’ pricing, product offerings, marketing campaigns, customer reviews, and more.
This allows them to identify opportunities for improvement, stay ahead of the competition, and make informed decisions to drive their own success in the market. With AI-powered competitor analysis tools at their disposal, ecommerce managers can gain a competitive edge by uncovering trends and patterns in the industry and implementing effective strategies to attract customers and increase revenue.
Price analysis and competitiveness in marketplaces:
AI can be used to analyze the prices of products or services offered in a marketplace and compare them to the current market. This allows for identifying if a price is out of market or if adjustments are needed to improve competitiveness.
Additionally, this information can be shared with suppliers or manufacturers to improve pricing strategy.
Assortment intelligence tools for better product selection
Assortment intelligence tools powered by ecommerce AI are also available to businesses for better product selection.
By analyzing customer preferences, market trends, and competitors’ offerings, these tools provide insights that guide businesses in creating a curated product selection that satisfies customer demand while standing out from the competition.
Improving decision-making:
Another advantage of ecommerce AI is its role in improving decision-making. With access to vast amounts of data, AI algorithms can identify patterns, trends, and correlations that would be nearly impossible for humans to detect.
This enables businesses to make data-driven decisions and predictions, ultimately leading to better business outcomes.
Multimodality and image processing:
Furthermore, ecommerce AI’s ability to process images and employ multimodality enhances market and competitive intelligence. Businesses can leverage image recognition technology to analyze product images, identify trends, and compare their offerings with competitors.
This helps businesses gain a visual understanding of the market landscape and make data-backed decisions.
Like recognizing eyewear models or identifying clothing items in a video, so they can dynamic display ads in real time directly to the user.
5. Fraud Detection and Review Monitoring
Ensuring the trust and safety of consumers has become more crucial than ever.
The advent of artificial intelligence (AI) has proven to be a game-changer in this fight, particularly when it comes to fraud detection and review monitoring.
AI technology can play a vital role in identifying and tackling fake reviews within ecommerce platforms and counterfeit products.
Which can cause great damage and loss of reputation to your business:
Tackling fake reviews
One of the challenges that ecommerce businesses face is dealing with fake reviews, which can negatively impact their reputation and customer trust. However, artificial intelligence (AI) offers a solution to this problem.
By implementing AI-powered algorithms, businesses can effectively identify and tackle fake reviews. These algorithms use advanced machine learning techniques to analyze various factors such as review patterns, language usage, and reviewer history to determine the authenticity of a review.
This not only helps in maintaining the integrity of online reviews, but also ensures that customers have access to genuine feedback when making purchasing decisions. With AI’s ability to swiftly detect and filter out fake reviews, ecommerce managers can safeguard their brand image and build trust among their customers.
Combating counterfeit products
Counterfeit products pose a significant threat to the eCommerce industry, with consumers being at risk of purchasing low-quality or even dangerous items. Luckily, artificial intelligence (AI) is helping businesses combat this problem effectively.
By utilizing AI-powered algorithms and machine learning techniques, eCommerce platforms can detect and prevent the sale of counterfeit products more efficiently. These advanced systems analyze product data, customer reviews, and seller information to identify suspicious patterns that indicate counterfeit activity.
By implementing AI in their operations, eCommerce managers can ensure that their customers receive only authentic products, enhancing trust and loyalty in their brand.
6. Product design and product market fit
Businesses now have a powerful leverage to enhance their product design and ensure it aligns with market demands.
AI can analyze conversations and customer support to identify patterns and areas for improvement. This allows for understanding customer needs, detecting common issues, and finding effective solutions.
For example, keywords or repetitive phrases that indicate areas for improvement in products or services can be identified.
Product design
Product design is a crucial aspect of any successful business. It involves creating products that are not only visually appealing, but also meet the needs and preferences of the target audience.
By integrating ecommerce AI into the product design process, businesses can gain valuable insights into consumer behavior, preferences, and trends. This data-driven approach helps in identifying potential gaps in the market and developing products that have a higher chance of achieving product market fit.
With the help of ecommerce AI, businesses can optimize their product designs, ensuring they are tailored to meet the specific needs of their target market, ultimately leading to increased customer satisfaction and sales.
Product market fit and time to market
Both product market fit and time to market are critical factors for businesses to consider, especially in the ecommerce industry, where competition is intense.
With the increasing use of artificial intelligence (AI) in ecommerce, businesses can focus on developing products that are not only technologically advanced, but also fulfill the requirements of their target customers.
Being able to quickly bring these AI-powered products to market is equally vital.
By efficiently managing the time to market while ensuring a strong product market fit, businesses can gain a competitive edge and capture a larger share of the market.
Conclusion
In conclusion, the use of AI in ecommerce offers a multitude of benefits for businesses.
From personalized product recommendations, SEO task automation and ominichannel Customer Support to optimized inventory management and fraud detection, AI is transforming the shopping experience for customers.
With the advancements in technology and the promising future trends, it’s clear that AI will continue to play a crucial role in driving ecommerce success and helping businesses stay ahead of their competition.
Embracing AI technologies is essential for ecommerce managers looking to enhance customer experiences, increase sales, improve operational efficiency, gain a competitive edge, and ultimately grow their business.
Links and resources
- https://masterofcode.com/blog/state-of-artificial-intelligence-ai-in-ecommerce-statistics-and-deployment
- https://www.luigisbox.com/blog/ecommerce-ai/
- https://apiumhub.com/tech-blog-barcelona/artificial-intelligence-ecommerce/
- https://www.bigcommerce.com/articles/ecommerce/ecommerce-ai/
- https://www.emizentech.com/blog/artificial-intelligence-in-ecommerce-industry.html
- https://constructor.io/blog/25-use-cases-for-ai-in-ecommerce/
- https://www.datrics.ai/artificial-intelligence-use-cases-in-e-commerce
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