Meta Title

What is it and why is it important?

Table of contents

What Meta Title is for your Web Page

A title goal, also known as title label, is the text shown in the results pages of the search engines and on the browser tabs to indicate the theme of a web page.

The Meta Title tag refers to the text that is displayed on search engine results pages, on social networks when sharing content and on browser tabs to indicate the subject of a web page.

Why they are important

The meta title together with the meta description are part of the results that search engines show to users when they launch a request.

They have a direct influence on your positioning since they help search engines to understand the content of the page and at the same time, they act as an advertising claim capturing the attention of users.

Keep in mind that they are the first impression that many people receive when they discover your page through organic search.

That is why they are so important. Because they largely determine the CTR (click-through rate), one of Google’s positioning factors.

Meta Title Example

This is what a meta title tag looks like inside your HTML:

meta title example

Ejemplo de la misma meta etiqueta en Google:

meta title tag

How to write a good Meta title

The best way to conceive a good meta title is that it fulfills its purpose, which is none other than to capture the attention of the user who launches a search, and to make clear to search engines the main topic of the page in question.

Doing this is not easy and we recommend you take the time to write a good meta title for each important page of your site.

Here is our checklist to see if your title tag is well optimized:

  1. Respect the limit of 60 characters and 580px to avoid being cropped by Google.
  2. Use the keyword or phrase to be positioned always and as close to the beginning as possible.
  3. Include other related semantic terms if possible.
  4. Make it relevant and attractive to users, encouraging clicks.
  5. Make sure the title tag is unique and not repeated.
  6. Describe precisely the content of your page.
  7. If you can, write a Meta title tag slightly different from the header or < h1 > tag.

These rules and recommendations are very simple to follow.

Implementing all of them at the same time has a positive impact on the CTR.

Thus, if you are able to combine them all, you will surely attract more people to your website.

Why doesn’t Google use my title tag?

Occasionally, Google may display a title that does not match what you have marked in your Meta title tag.

There is no way to force the search engine to use the title you have defined.

When this happens, there are three likely explanations:

1. Your title is full of keywords

If a title includes too many keywords Google may choose to rewrite it. In addition, Google is sensitive to certain words or phrases such as Free, Money, etc… that it considers spam. For this and other reasons, we recommend you refine your meta title to be useful to users.

2. The title is too long

Recently, Google has started to rewrite longer titles on its own using part of the page text or part of the title itself. While there is no need to panic about long titles, it is important to be aware of how these titles appear in the SERPs.

3. The Meta title has relevance problems

This situation is very common or much more than we imagine. Especially in informational texts with long articles. We may optimize for a specific keyword but a search intent may have many associated queries and in these cases Google, if it sees fit, may rewrite any title that does not appear to include the query words.

In conclusion:

Meta tags act as a magnet with users and as a guide for search engines to know where to rank your content.

Creating relevant meta titles is essential for Google to respect the integrity of the title in the SERPs without replacing it.

Bottom line:

The Meta Title tag is one of the most effective tools we SEOs and webmasters have to make our page content clear to search engines, and at the same time engage search engine users.

Important: Use meta tags to offer something different to the user and stand out from the competition. Try to break the uniformity of the SERPs to catch the attention of the human eye.

Links and recommended reading:

Frequently Asked Questions

The meta title eis the tag that tells search engines what title to display in search results. This meta tag is important because it is the first thing that Google will show about our page. If you want to learn how to leverage these tags on your website and improve your CTR it is essential to thoroughly understand this concept.


The Meta title tag is intended to display a version of the title optimized for the results that search engines display to users and the page title generally refers to the header or h1 tag used in a specific URL.

If you want to know if a certain page uses metatags, just → 1º right-click anywhere on the page and select → “View page source code”. → 2º A new tab will immediately open in Chrome (in Firefox, it will be a pop-up window). → 3º Press “Ctrl f” and a search box will pop up → 4º Type

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