An SEM specialist or SEM Consultant is a person specialized in attracting web traffic from search engines through the application of SEO and PPC tools, tactics and strategies. That is to say, they know how to combine all the techniques and tools that allow getting both organic and paid traffic as long as this comes from the search engine results lists.
That said, it is true that most recruiters or companies looking for this type of professional profile focus mainly on their skills in order to optimize budgets for paid search engines and social ads.
Any company whose customer base comes from searches performed by users on Google or other search engines knows that capturing this type of traffic is vital to the profitability of their business.
Doing so at the lowest possible cost and in the shortest possible time is vital for success.
Therefore, a good SEM consultant is the ideal professional to get to stand out in search engine results in a short time.
The average salary of an SEM specialist is around 27,687 € gross per year in Spain.
Of course, this figure depends largely on your geographical location, degree of experience and type of company that hires the services.
It is not surprising that those responsible for this area in large companies or agencies can reach up to 49,000 € per year.
While an SEM consultant with one year of experience starts with a gross annual salary of 21,000 €/year.
The truth is that this type of professional must be able to demonstrate that they possess:
Apart from this, it is very positive if a consultant candidate can demonstrate successful results in the management of Social Ads campaigns by mastering the suites of Facebook Ads, Instagram or Linkedin ads.
Undoubtedly, this increases the versatility of the position and allows you to reach other sources of acquisition for your company.
A search engine marketing (SEM) specialist manages all paid search campaigns on Google, Yahoo and Bing, as well as other search engines and display platforms.
He can even master paid social media channels: Social Ads.
You have good basic knowledge of SEO, Copywriting, analytics and CRO, which allows you to optimize campaigns and test in real-time.
Important: a good SEM specialist, in addition to managing the paid search budget effectively, is able to work together with the SEO and digital marketing team to maximize ROI, drive traffic and customers.
Links and recommended reading:
The Consultor SEM s a professional profile in charge of acquiring web traffic from search engines. Having a good SEM professional is an investment that will help your company stand out in search engine results.
This is highly dependent on experience and the ability to demonstrate successful results. The salary range for SEM specialists ranges from 49,000 euros for a highly experienced manager position to 21,000 euros for inexperienced professionals. The average is around €27,000 for professionals with at least 3 years of experience.