iSocialWeb has announced its partnership with the Founderz Online Master in Artificial Intelligence and Innovation, developed in collaboration with Microsoft. This alliance brings together iSocialWeb's hands-on digital marketing expertise and Founderz's educational vision to create one of the most practical AI training programs available today.
The program is not just an academic exercise. It is a direct response to one of the most significant shifts happening in the professional world: the rapid integration of artificial intelligence into everyday business processes. The partnership shows how the business, education, and technology sectors can work together to prepare professionals for what comes next.
Why AI training matters right now
The growth of AI tools over the past few years has been striking. According to Gartner, 80% of digital products and services will be built by non-programmers by 2024, thanks to the rise of low-code and no-code platforms. This means that AI is no longer just the domain of engineers and data scientists. Marketers, managers, entrepreneurs, and analysts all need to understand how to use these tools effectively.
At the same time, platforms like ChatGPT and Bing AI have made advanced AI capabilities accessible to anyone with a browser. The challenge is no longer access. It is knowing how to apply these tools strategically, efficiently, and responsibly in a professional context. That is exactly what this master's program addresses.
Program objectives and what students will learn
The Founderz AI and Innovation Master is designed to give students a comprehensive, practical foundation in artificial intelligence applied to business. By the end of the program, students will be able to:
- Use AI tools such as ChatGPT and Bing AI confidently in professional settings.
- Apply machine learning concepts to real business problems without needing a programming background.
- Work with low-code and no-code platforms to build apps and automate processes.
- Master prompt engineering to get the most out of generative AI tools.
- Implement AI-driven strategies specifically within digital marketing and data analytics.
- Identify opportunities where AI can generate measurable productivity improvements in their organization.
iSocialWeb's involvement adds a particularly valuable dimension to the curriculum. Students gain access to real use cases drawn directly from active digital marketing campaigns and projects, not theoretical scenarios from a textbook.
Microsoft certification and dual accreditation
One of the strongest reasons to consider this program is the certification structure. Upon completing the master, students receive a dual certification from both Founderz and Microsoft, formally recognizing their knowledge and skills in artificial intelligence applied to business.
In addition, students have the option to take the Microsoft PL-900 exam (Microsoft Power Platform Fundamentals) as part of the program, at no additional cost. This globally recognized Microsoft certification adds significant professional weight to the qualification and opens doors in organizations that already work within the Microsoft ecosystem.
This dual accreditation is a clear differentiator. Students leave the program with credentials that carry real-world recognition from one of the most respected technology companies in the world.
Export your certification to LinkedIn
Beyond the formal certificate, students can export their Business with AI certification directly to their LinkedIn profile. This makes the qualification immediately visible to recruiters, hiring managers, and professional networks. In a market where AI skills are increasingly in demand, having a verifiable, Microsoft-backed credential on your profile is a concrete career advantage.
Who teaches the program
The teaching team behind this master is one of its most compelling aspects. The program brings together Microsoft professionals and AI specialists, both from Spain and internationally, alongside iSocialWeb's own team of digital marketing practitioners.
This mix of corporate technology expertise and real-world agency experience gives students a perspective that purely academic programs cannot offer. They hear directly from people who are using these tools in production environments, solving actual business challenges every day.
Arnau Vendrell, representing iSocialWeb in this collaboration, has emphasized the importance of grounding AI education in practical application. The goal is not to produce students who can discuss AI in theory, but professionals who can deploy it effectively from day one.
Pau Garcia-Milà, CEO of Founderz, has spoken about the school's commitment to building programs that meet the real needs of the market. Partnering with both Microsoft and iSocialWeb reflects that ambition: bringing together institutional credibility and street-level expertise in the same program.
Microsoft's involvement goes beyond lending its name to the certification. Representatives, including voices from Microsoft's employability and skills initiatives, have been part of shaping a curriculum that aligns with where the technology industry is heading.
Goals and benefits of the iSocialWeb partnership
Advanced training with real-world application
Students in the Founderz AI Master have the opportunity to learn directly from iSocialWeb professionals, gaining practical knowledge rooted in genuine experience. Rather than abstract theory, the content reflects real decisions made in live marketing environments.
Each student gains first-hand insight into how AI tools are being used today to improve efficiency, automate repetitive tasks, generate content at scale, and extract actionable insights from data. This knowledge transfers directly to their daily work.
Ongoing research and new use cases
The collaboration between iSocialWeb and Founderz extends beyond the classroom. Both organizations are committed to joint research projects that identify, document, and showcase new AI use cases, particularly those with the potential to drive productivity gains in marketing and data analytics.
This research component keeps the program current. As AI tools evolve rapidly, the curriculum benefits from an active feedback loop between what is being discovered in practice and what is being taught in the program.
Building an entrepreneurial ecosystem
The partnership also strengthens the connection between academia and the business world. iSocialWeb uses its involvement in the program as an opportunity to identify emerging talent directly from the master's student pool. For students, this creates a direct line to professional opportunities in one of Spain's most recognized digital marketing agencies.
Key synergies between iSocialWeb, Founderz, and Microsoft
The convergence of these three organizations creates something genuinely useful. iSocialWeb brings applied expertise in SEO, paid media, content strategy, and data-driven marketing. Founderz brings a structured, accessible educational framework designed for working professionals. Microsoft brings the technological infrastructure, tools, and global credibility that make the certification meaningful.
Together, they cover a range of AI applications that are immediately relevant to anyone working in business today. Students learn not just to understand AI, but to use it confidently with Microsoft technologies, including Power Platform tools that underpin the PL-900 certification path.
Social impact and scholarships
The program also carries a social dimension worth noting. Founderz has launched 100 scholarships for young people with the support of the Fundación Princesa de Girona, making AI education more accessible to those who might not otherwise have the means to access high-quality training. This initiative reflects a broader commitment to ensuring that the benefits of AI literacy are not limited to those who can already afford premium education.
Program launch and industry recognition
The master was publicly presented at Innovando en la era de la IA (Innovating in the AI era), a dedicated AI event that brought together professionals, educators, and technology leaders. The launch context underlines the program's relevance and timeliness. It was not developed in isolation. It emerged from active conversations happening at the frontier of the AI industry.
Who is this master for?
This program is designed for professionals who want to stay relevant in a market being reshaped by artificial intelligence. It is particularly well-suited for:
- Marketing and communications professionals looking to integrate AI into their workflows.
- Business managers who need to understand AI's strategic implications without becoming engineers.
- Entrepreneurs who want to build AI-powered products or services.
- Data analysts seeking to expand their toolkit with modern AI capabilities.
- Anyone who wants a recognized, practical AI qualification backed by Microsoft.
No prior coding experience is required. The program is built around the reality that most professionals are not developers, and yet AI is becoming central to nearly every professional function.
A partnership built on shared purpose
What makes this collaboration meaningful is not just the sum of its parts, but the shared intent behind it. iSocialWeb, Founderz, and Microsoft are each investing in a future where AI skills are widely distributed, practically applied, and professionally recognized.
For students, the program offers a rare combination: real-world expertise from iSocialWeb, a structured and accessible learning environment from Founderz, globally recognized certification from Microsoft, and a clear path to making AI a tangible part of their professional identity.
This is a program designed not just to teach artificial intelligence, but to make professionals genuinely capable of using it.