SEO copywriter

What is it and why is it important?

Table of contents

What an SEO copywriter is

An SEO copywriter s specialized in creating readable pieces of content for search engines and their users. This is a professional profile capable of combining a set of keywords, phrases, and expressions in a clear and succinct way to make it easier for the content to be found in search engines.

Why it is important

The reality is that having this type of profile working with your marketing team is essential to position the contents of your domain.

An SEO copywriter is able to correctly interpret the search intentions behind each concept and employ a set of persuasive writing techniques in search engine optimization to create unique and original pieces of content.

What skills should a content writer have?

A good SEO writer must be able to:

  • Write grammatically correct, clear, and concise content
  • Focus on search intent, i.e., what the reader wants to know
  • Use SEO keywords in a natural way
  • Research topics you are unfamiliar with to find reliable information
  • Write using the right tone to engage the reader
  • Manage their time well to meet deadlines

Besides these basic skills, they should also master the basics of onpage SEO, Keyword Research, and persuasive writing techniques.

In addition:

As additional add-ons, a good SEO copywriter should know the different basic structures according to the types of content to be written: sales pages, blog posts, category pages, studies, product reviews, tutorials, etc…

In conclusion:

The SEO copywriter is a valuable profile, as our ability to position our content in the search engines depends to a large extent on it.

We can work in an unbeatable way the internal and external linking of our domain, making all the SEO optimizations necessary to meet each of the Google positioning factors.


Without good content that meets the users’ search intentions, all of the above will be of little use.

Links and recommended readings:

Frequently Asked Questions

What is an SEO Copywriter?

The SEO copywriter is an essential professional profile for your pages and contents to be positioned in search engines and to be SEO optimized. Having one of these profiles in your team will undoubtedly help to improve the quality of a website and make Google’s job easier.

How much does a Content Writer earn?

The content writer is a freelance profile that usually charges per piece of content delivered, or per written word. Thus, depending on the value, authority, and quality of his work, a copywriter can charge from 1.5 cents per word to 7.2 cents per word.

How to Hire an SEO Copywriter?

The easiest or most common way is to use platforms or marketplaces where you can place your order by creating a briefing or uploading your editorial calendar to a platform so that it can be managed directly. Another way is to hire a freelancer directly and perform a first quality test with a test text.

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