Dofollow Link

What is it, importance and fundamentals

Table of contents

What a Dofollow link is

A dofollow link allows Google to transmit trust signals between websites by connecting online content.

A dofollow link is a link that is crawlable by search engines and through which we can transmit link juice from the URL that hosts it to the page that receives it. This type of link allows Google to transmit trust signals from the hosting site to the receiving site.

By default, all links are dofollow, unless manually modified to be nofollow links, or automatically changed by a website configuration.

Note: Actually, it’s just called follow, without the ‘do’, but we’ll call it dofollow because that’s what it’s called in the SEO field.

Why they are important

Los rastreadores de los motores de búsqueda siguen los enlaces dofollow.

Search engine crawlers follow dofollow links.

In other words, they continue to crawl other pages they discover through standard links.

Furthermore, these links transmit “link juice” or page authority to the URL that receives them, functioning as a vote of confidence in the eyes of search engines and affecting a page’s rankings in search results.

How to know if a link is Dofollow or Nofollow

To check whether a link is dofollow or nofollow, all you need to do is inspect the link in the browser and check the HTML code.

To do this, right-click on the link in the browser and select “Inspect”. This will display the HTML code associated with that link. If you see rel=”nofollow” within the code, the link is nofollow. If you do not see rel=”nofollow”, the link is dofollow.

In addition to using the inspection tool, you can use a backlink analysis tool such as one of those available in the chrome store.

n conclusion:

A dofollow link is a link that helps in terms of SEO to pass the authority of the source site to the destination site. In other words, it transfers “link juice” or “page rank”. Acquiring dofollow backlinks pointing to your domain will help improve your domain authority, which in turn, helps to improve your search engine ranking.

By default, all links are dofollow so it is not necessary to put rel=”dofollow” when linking to a website.

Important: For practical purposes, dofollow links transmit link juice to both internal and external URLs, therefore they can be used to work on both internal and external linking of our projects by reinforcing the URLs of greatest interest to our business.

Tools and recommended readings:

Frequently Asked Questions

Dofollow links are links that are crawlable by search engines. Understanding how they work and their SEO implications is essential if you want to improve your website’s ranking. That’s why we recommend you to read our wiki.

From a technical point of view, the only difference between a nofollow link and a “dofollow” link is the presence of the rel=”nofollow” tag. The practical difference is that nofollow links do not convey page authority or, rather, link equity.

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