What is a Community Manager?
What is a Community Manager?
Social networks have an amplifying effect that, if well exploited, allows to gain great opportunities in the market, but it is not without risks.
For this reason, the community manager is essential to bring the brand to life on the Internet, bringing it closer to its followers, attending to their interests, publicizing news and amplifying the company’s brand image.
But he or she must also act as a “media fireman” to quell potential reputation crises.
Their work in continuous contact with users puts them in a privileged position between the brand and the user, which makes them an essential piece for mass consumption companies.
The work of the Community Manager is demanding, difficult and very sensitive given the power of amplification of social networks. So you must be a very flexible professional capable of transforming any threat into an opportunity.
Brands that take care of a community management plan miss opportunities to manage customer complaints. Convert customers into loyal fans.
The salary distribution of any social media management specialist is very disparate.It ranges from €15,000/year to €50,000/year.
This big difference is mainly due to the experience and the type of company where the functions are performed.
Being the community manager of Nike is not the same as being the community manager of a footwear SME.
The higher the number of followers, the higher is usually the salary.
Among the responsibilities of this type of digital worker, the following stand out:
But above all, it must give the brand its own voice, get the affinity of the followers to align them with the brand values and, of course, attend to all doubts or complaints.
Although not mentioned, these profiles must be prepared to work side by side with customer service departments and be highly resilient.
The key difference between the two profiles lies in the position they adopt in interactions with followers.
While the community manager plays a peer-to-peer role with followers, bringing a personal and approachable tone to conversations to encourage audience participation, the Social Media Manager acts as a brand, seeking above all to promote products and services.
In short, the former seeks to generate relationships and the latter to promote transactions.
Community managers do a great job for companies that work with large audiences on social networks.
They create links between brands and people, humanizing relationships and amplifying content and knowledge about a brand among followers.
The aim is not so much to sell as to create a sense of community and belonging.
In short, sharing values and aligning consumers with brands.
Important: a good community manager is first and foremost a “people person” with the ability to moderate and respond appropriately to network conversations by encouraging the community or reducing tensions. Don’t forget that this role is the face and voice of a brand, which makes this position crucial to the success of consumer companies’ marketing efforts.
The Community Manager is a professional profile in charge of managing relationships with users and customers on social networks. Having a good professional is essential for consumer companies seeking to amplify their message.