ChatGPT Code Interpreter: Most Promising SEO and Data Analysis Use Cases

Table of Contents

Navigating the world of SEO and data analysis can often feel like wading through a complex maze. Amidst this, ChatGPT’s Code Interpreter emerges as a beacon of simplicity and effectiveness.

Our article will guide you on leveraging this powerful plugin for SEO optimization, comprehensive data analysis, and visualization that drives impactful decisions.

Ready to unlock potent insights? Let’s dive in!

Key Takeaways:

  1. ChatGPT’s Code Interpreter plugin is revolutionizing data analysis and visualization for marketing professionals, allowing them to input unformatted data from various sources and extracting meaningful insights in a matter of minutes.
  2. The feature enables ChatGPT plus users to run and execute Python code swiftly and efficiently, saving time on complex data sets and analytics tasks.
  3. It can also be use for file editing, eliminating the need for external tools.

With the Code Interpreter plugin, digital marketing professionals can run complex data analysis effortlessly, to make data-driven decisions in their SEO strategies.

What is ChatGPT's Code Interpreter by OpenAI?

Code Interpreter is a cutting-edge complement that simplifies data analysis and visualization that enhances coding capabilities of ChatGPT Plus users.

SEO and digital marketing experts also can leverage their game by using it. 

This plugin can efficiently write and execute Python code, serving as your personal data scientist. 

This revolutionary tool stands out by allowing you to input unformatted data directly from PDFs, CSV TXT, PDF, DOC, DOCX, JPEG, PNG, MP4, AVI, CSV, JSON, XML, XLS, XLSX, CPP, PY, HTML, PDF, DB, SQLite, and much more, delivering meaningful insights in real-time.

The power of this tool does not stop at writing and executing complex python codes effortlessly; it also enables creation of visually engaging charts and graphs using raw data.

Imagine having an AI so intelligent that it could turn complicated data into appealing visual representations; this is what the interpreter brings to the table. Yet, its versatility extends far beyond just processing information — it offers you unmatched assistance across a myriad array of problems, providing comprehensive solutions fueled by advanced AI technology.

We have discussed its extended capabilities in our podcast “El test de turing”:

How to Activate the ChatGPT Code Interpreter Plugin

To access the code interpreter functions, ensure that you are a ChatGPT Plus subscriber to gain access to this powerful tool.

That means you have to pay a monthly subscription of 20 dollars.

Otherwise, you will not have access to this functionality.

For this price and what you can get, we think it’s worth it. But even though you are a paying user, you need to make sure that you know how to activate. 

Because it’s not active right away.

Here is a video to show you how to set it up:

Also, you can follow these simple steps:

Step One

Go straight to Settings, click on beta features and activate the code interpreter feature. Remember at this point, as we mentioned, that If you don't have a paid account, you may not find it here.

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Step two

In that case, you will have to switch to gpt4 and activate the code interpreter.

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Step three

You will notice that a small plus button appears once you activate the code interpreter. This allows you to load files into ChatGPT. The first way in which you can use Code Interpreter.

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Code Interpreter SEO Use Cases

As an SEO professional, this plugin offers a wide range of practical applications.

From keyword research, automatic log analysis, and generating unique content with visual graphs and charts up to identifying key areas for improvement in terms of site structure, meta tags, LSI keywords and loading speed.

In addition, it can generate suggestions for relevant and search engine optimized content.

Let’s explore some of the most promising possibilities to unlock your SEO strategy. 

Read on:

Keyword Research: Identify high potential keywords from your CSV files in minutes

This feature leverage your SEO analytical capabilities, generating valuable insights to feed your content SEO strategies.

By analyzing several factors such as search volume, competition level, current position and user intent, digital managers can make data-driven decisions on which keywords and contents needs to be target first in order to improve organic visibility and drive more relevant traffic to their websites fast.

Just input your files from Ahrefs, Semrush or Google Search Console and see what you get.

Topical Maps and site architecture suggestions

With the help of this application, you can easily analyze your website’s structure and provide topical maps.

By inputting your Screming frog website crawl data into ChatGPT, it can generate insightful suggestions on how to organize your content and create an optimal site architecture. 

This allows you to enhance user experience, improve SEO rankings, and increase organic traffic.

Additionally, you can ask Code interpreter to visualize these suggestions through topical maps and gain a comprehensive understanding of your website’s hierarchy trough graphs.

Automatic log analysis

Also, you can try to perform effortlessly automatic log analysis. By uploading a ZIP file (yes you can upload ZIP files ) code interpreter enables SEO to input raw log data and extract valuable insights in a matter of seconds.

This feature eliminates the time-consuming manual process of analyzing logs for SEO purposes, allowing marketers to identify patterns, spot errors, track website performance metrics, and optimize their strategies more efficiently.

Internal link building suggestions

To maximize the SEO potential of your website, internal link building is crucial

Thankfully, ChatGPT’s Code Interpreter plugin can provide valuable suggestions to enhance your internal linking strategy.

By analyzing your website’s structure and content, the code interpreter can recommend relevant pages to link within your site.

Helping search engines understand the hierarchy and importance of different pages.

This not only improves user experience but also can increase the visibility of important pages in search engine rankings. With ChatGPT’s Code Interpreter plugin as your ally, you’ll have access to intelligent recommendations that optimize your internal linking for maximum SEO impact.

Decoding Google Search Console data for SEO performance

The Code Interpreter plugin enables you to extract meaningful information from your search console data, such as identifying top-performing keywords, uncovering trends in organic traffic, and discovering optimization opportunities.

By uploading your raw search console data, ChatGPT can analyze and interpret it for valuable insights.

So you can make informed decisions or extract insight to improve your SEO strategies in a very short time.

Link Building Profile analysis

Link building is a crucial aspect of any successful SEO strategy, and ChatGPT’s Code Interpreter plugin can be a valuable tool for analyzing your competitor’s link building profile in search of common patterns.

So you can extract insight to build a valid strategy to improve your own  domain authority, page rank, relevance, and other important metrics.

Forecasting SEO

Forecasting SEO is a crucial aspect when talking to C level managers or marketing directors.

It is also a time-consuming task.

But with the help of code interpreter, not anymore.

This plugin is very good at providing forecast from a data series, so it can greatly assist you in this area.

So you can predict future trends, evaluate potential strategies’ performance, and make informed decisions regarding SEO strategies.

With the ability to input historical data, analyze patterns, and generate forecasts based on that information, SEO and digital managers can effectively plan their campaigns and allocate resources for optimal results.

Generating unique content with Visual Graphs and Charts from data

This feature is especially valuable for SEO strategies, allowing them to present data-driven insights in a compelling and easy-to-understand format and generating unique content easily

Just think about the visual graphs and charts that you can extract from your own data. i.e:

Those are yours and no one else.

So, by using ChatGPT code interpreter feature, SEO can unlock new possibilities for creating engaging content that resonates with their audience in a matter of seconds.

Use Cases of ChatGPT's Code Interpreter in Data Analysis and data visualization

When it comes to data analysis, we can also conclude that code interpreter for ChatGPT plus users is a powerful tool.

It can assist with tasks such as:

  • data cleaning, 
  • regression analysis, 
  • trend analysis, and price forecasting. 

Now let’s discover how this plugin it meant to change Data Analysis applications landscape:

Assisting with Data Cleaning and Preprocessing

Data cleaning and preprocessing tasks are among the most tedious in the field of data analysis and digital analytics. 

By leveraging Python code execution, the Code Interpreter can efficiently handle complex data cleaning operations, allowing marketers to streamline their data analysis processes. 

This feature empowers users to easily clean and preprocess large datasets, ensuring reliable and accurate results for their marketing analytics.

Regression and correlation analysis

The Code Interpreter plugin for ChatGPT empowers digital marketing professionals to perform regression and correlation analysis effortlessly. 

Like in the video example below:

With this powerful tool, you can easily analyze the relationship between variables, identify patterns, and make data-driven decisions.

By inputting your data into the Code Interpreter, you can quickly run Python code to calculate regression coefficients and correlation coefficients. This feature enables you to understand how different factors impact your SEO performance, or your sales, allowing you to optimize your strategies accordingly.

Whether you’re analyzing keyword rankings or evaluating the effectiveness of your marketing campaigns, the Code Interpreter plugin provides valuable insights that help improve your digital marketing efforts.

Segmentation and Cluster Analysis

Segmentation and cluster analysis are crucial techniques in digital marketing to identify distinct groups of customers with similar characteristics. 

With ChatGPT’s Code Interpreter plugin, digital marketing professionals can use advanced data analysis algorithms to segment their customer base effectively and in no time.

By analyzing various variables such as demographic information, browsing behavior, purchase history, or engagement metrics, marketers can uncover patterns and group customers into clusters based on similarities.

This insight allows for targeted marketing strategies tailored to each specific segment, improving campaign effectiveness and maximizing ROI. The Code Interpreter plugin empowers marketers by providing them with the tools needed to perform segmentation and cluster analysis seamlessly within ChatGPT’s interface.

Trend analysis and hype

One of the key benefits of using ChatGPT’s Code Interpreter plugin for digital marketing professionals is its ability to perform analysis of trends. By leveraging this powerful tool, you can easily analyze and identify patterns in data that can help inform your marketing strategies.

Whether it’s analyzing website traffic trends, identifying popular keywords over time, or tracking consumer behavior shifts, the Code Interpreter plugin provides a comprehensive analysis of trends that can significantly enhance your decision-making process.

With access to real-time data insights and accurate trend analysis, you’ll be equipped with valuable information to optimize your SEO efforts and stay ahead in the ever-evolving digital landscape.

Price Forecasting

Price forecasting is a crucial aspect of digital marketing and many industries such fashion, commodities, trading stock markets or travel agencies.

With ChatGPT’s Code Interpreter plugin, you can easily analyze historical data and predict future pricing trends.

By leveraging the power of artificial intelligence and data analysis, the code interpreter enables you to generate accurate forecasts, allowing you to optimize your pricing strategies for maximum profitability.

This feature empowers digital marketers with valuable insights into market trends and customer behavior, enabling them to stay ahead of the competition and make data-driven decisions that drive revenue growth.

Insights about Highest Revenue Grossing Channel

Another interesting use case for Code Interpreter in digital analytics is to provide  valuable insights about the highest revenue-grossing channel

This includes:

  • Analyzing campaign data, 
  • Identifying top-performing channels
  • Understanding customer behavior patterns
  • And extracting meaningful insights from complex data sets

With these insights at hand, marketers can make informed decisions on optimizing their strategies for maximum revenue growth.

Creating Heatmaps

With just a few lines of code, heatmaps can be generated based on various metrics such as click-through rates, conversion rates, or even geographical data. 

This feature is just one example of how the Code Interpreter plugin revolutionizes data analysis for data analyst and enables digital marketers to optimize their strategies effectively.

Visual Chart Representation

Whether you want to analyze SEO performance, track campaign data, or present insights to stakeholders, the Code Interpreter plugin empowers you to create comprehensive visual representations that effectively communicate complex information to your boss or C level executives.

Just to give you some ideas here you have an example of visual charts creation:

So you won’t need a data specialist to power visual chart representation for your data analysis needs. 

With this feature, you can easily generate them to showcase your data in a clear and impactful way.

Complex Cost/Revenue Calculation for optimizing product/service allocation

The ChatGPT’s Code Interpreter plugin offers a powerful solution for digital marketing professionals looking to optimize their product or service allocation by conducting complex cost and revenue calculations.

With the ability to input large sets of data, this tool allows users to analyze and compare costs and revenues from different channels or products, providing valuable insights for decision-making.

By leveraging the AI capabilities of ChatGPT, you can effortlessly run code snippets that handle intricate calculations and generate accurate results. This enables you to allocate your resources effectively and maximize your return on investment.

Other capabilities of the Code Interpreter plugin

The Code Interpreter plugin can be used to convert CSV files into code and also generate prompts for various purposes.

Prompting generation

One of the powerful capabilities of ChatGPT’s Code Interpreter plugin is prompt generation

For digital marketing professionals, this feature can be incredibly useful in generating creative and insightful prompts for content creation, keyword research, and ad copywriting.

By simply interacting with ChatGPT using specific instructions or queries, you can leverage its AI abilities to generate engaging ideas and optimize your marketing strategies. With the help of prompt generation, you can unlock a whole new level of creativity and efficiency in your digital marketing campaigns.

CSV to code

The ChatGPT Code Interpreter plugin offers a powerful feature – the ability to convert CSV data into executable code

With this functionality, you can easily transform large datasets from spreadsheets or other sources into Python code that can be analyzed and manipulated.

This means you can quickly process and analyze your data using the AI capabilities of ChatGPT, saving time and effort in the process. Whether you want to perform complex calculations, generate visualizations, or extract valuable insights, the CSV to code feature of ChatGPT’s Code Interpreter plugin will empower you to efficiently work with your data for SEO and marketing analytics purposes.

Code Interpreter Limitations

Although Code Interpreter provides great power and flexibility, it currently has limitations.


  1. No Internet access: Code Interpreter does not have Internet access, which means it cannot fetch data directly from the web or interact with online APIs. 
  2. Limited file size: The maximum file size that can be uploaded is 250 MB. To work around this, you can compress your data into a zip file to reduce its size. However, remember that the uncompressed data must still fit in the available memory. 
  3. Python-only language support: Currently, the code interpreter only supports Python code. 
  4. Installation of external Python packages is not allowed. However, the programming environment comes pre-installed with more than 330 packages, including, among others, numpy for numerical calculations, pandas for data manipulation and analysis, matplotlib for data visualisation and OpenCV for computer vision tasks. 
  5. Persistence of the environment: If the environment is stopped, all state is lost. The generated files also become inaccessible, as download links stop working. 

Knowledge cutoff: The underlying model, GPT-4, has a “knowledge cutoff”, i.e. it has no knowledge of events that occurred after the training data was collected.

Bottom line: Code interpreter empowers SEO data analysis capabilities

In conclusion, ChatGPT’s Code Interpreter plugin is a game-changer for SEO professionals and data analysts

With its powerful capabilities, it empowers marketing pros to unlock the full potential of their data by providing efficient code execution, data analysis, visualization, and editing functionalities.

By leveraging the AI capabilities of ChatGPT Plus, digital managers can now access to a personal data scientist to enhance their SEO strategies and make more informed decisions based on comprehensive analysis.

The future of AI and data science in the digital marketing industry looks brighter, with tools like the Code Interpreter plugin levelling the playing field for all.


We know how to apply AI into digital marketing, SEO, PPC and CRO to AVOID consuming time task and boost productivity. We help ecommerce and SaaS business like yours to streamline their digital marketing operations with AI automations for their project.

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Alvaro Pena
Head of SEO and co-CEO en iSocialWeb

Co-CEO and Head of SEO at iSocialWeb, an agency specialized in SEO, SEM, and CRO that manages over +350M organic visits per year with a 100% decentralized infrastructure. Also, the founder of Virality Media, a company with over 150 million monthly active visits across various sectors and industries. A Systems Engineer by training and an SEO by vocation. An avid learner, AI enthusiast, and dreamer of prompts.

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