Gaming as a niche sector
As you know, the video gaming sector (minigames, apps, etc.) drives huge amounts of traffic, and with it, money. It's often a favourite niche among SEOs since it's a 100% online market with high retention and where content can go viral relatively easily. The baseline challenge in this sector is that the players are very strong:
To get a sense and using domain authority as a benchmark, we'd be competing against projects like Forocoches.com:
Gaming in SEO terms
If we analyse the market, the search volumes of the main terms are truly daunting. We're talking about keywords with over 1 million monthly searches in the gaming sector in the United States alone:
What actions did we take in this gaming-sector SEO case study?
Now to the project: it came to us with the goal of seeing the margin of profit they could extract from the organic channel (they weren't working on it). As in every project we work on, and especially at this scale, we began with an extensive audit to see how to leverage all the domain authority and channel it toward the most profitable terms.
During the audit process we detected critical issues such as:
With all that, what we did was:
And this was the result:
Gaming sector SEO case study summary
Having high domain authority isn't enough, in any project you need to channel that link juice properly and help Google understand which terms to rank for each URL. Also, the bigger the project, the higher the risk of cannibalizations, link juice diluted into low-value URLs, and so on.