The project we will be discussing today is a success story in a relatively short time. In order to have a wider vision of its evolution we must place ourselves in April 2018, when cuideo.com entered iSocialWeb.
Cuideo.com is a project dedicated to the management of home care for the elderly in the main cities of Spain. It is a meeting platform both for people who need that service and professional caregivers who offer it.
A differentiating feature is that it offers different services, part-time, full-time or even at night, adapting to the needs of the end customer.
After this short introduction to understand the client’s business model we want to show the progression that has had the project since we started working together:
The progression in absolute terms has been:
If you haven’t seen our first case of success yet, stop by the article where we explain how we got to a million visits in a day in a project of our own .
The evolution of Cuideo during the following 7 months in Sistrix visibility has been the following (in the graph the date of April 2018 is marked as kickoff of the project with our digital agency):
In 7 months of work and after auditing the project we found many points where the project was weak and could be boosted in terms of SEO. We were able to triplethe initial organic traffic data that the website had.
During the first month the migration of the website took place. Also, guidelines were given to carry out a correct migration that could not be strictly complied with, resulting in indexed pages that generated duplicate content on the site. So we carried out the following actions:
The solution to this problem was to give guidelines to search engines to proceed to the desindexation and to a correct 301 redirection strategy that was implemented in the htaccess.
Apart from more technical issues and as a summary, the following situations should be avoided in any web migration process:
An onpage audit of the project was carried out during the first month to detect possible anomalies and implement improvements that would allow us to propose a logical and correct strategy. At the same time, the titles and descriptions were optimized in the internal pages as well as in the blog. The objective was to semantically increase the terms positioned.
A schematic summary of some of the actions carried out in this audit were:
We linked Google My Business in each of the regions where Cuideo had a physical representation. We improved linkage with accounts and local impact, as both rating data and comments were printed on the web so they were always visible to users and search engines.
We optimize My Business profiles. The actions we carry out are the usual but a curiosity that you may find useful is that the destination url is always put in each of the pages of cities and not in the home as it is done in most websites.
Create links in local directories, city forums… Always taking care of both the anchoring that was used in those links, as well as the level of depth and authority of them. At the same time, we started a strategy to obtain positive reviews in My Business.
To make a SEO project grow, it is important to know the niche, analyze it, extract its deficiencies and improvements in order to apply those actions that will have the greatest impact on the project. It is essential for the success of any project, make it this way, because once with a positive trend we can start to perform more specific actions, which help to give a plus and put the project in top positions for the keywords that you are interested in.
Regarding the terms currently positioned in cuideo.com, a distinction must be made between the most generic keywords and the keywords of the most geolocalized service (keyword + town or city).
The following table shows a small part of the words positioned at national level in more generic terms:
In local SEO we are positioned (among others) for following relevant keywords:
In just 7 months we have been able to triple the organic traffic that the project had when it entered our agency.
Factors that have influenced the change: