As you well know, the games sector (minigames, applications, etc.) moves a lot of traffic (and with it money). This is usually one of the fetish niches of all SEO’s since is a 100% online market, with a lot of retention and where the content can be viralized “easily”. The basic challenge for this sector is that the other players are very strong:
To get an idea an using domain authority as a referemce, we would be competing with projects like Forocoches.com:
If you look at the market, the search volumes for the main terms are really scary. We are talking about only in the United States there are keywords more than 1 million monthly searches:.
|games for girls||1.000.000|
Well, the project in question came to us with the idea of seeing the profit margin it could get from the organic channel (they were not working on it). As in all the projects we work on, and especially if they have that scope, we started with an extensive audit to see how to take advantage of all the authority and channel it towards the most profitable terms.
During the audit process we detected such important problems as:
With all that we did was:
And this was the result:
It is not enough to have a lot of domain authority, in any project you need to correctly channel that linkjuice in addition to make Google understand which terms should rank in each URL . In addition, the bigger the project, the more risks of cannibalizations, dilution of linkjuice in low value URLs, etc. we can find in it.